Back to Listings Listing #45481: Culinary

Asking Price : $552,276

Annual Gross Revenue : $522,014

Annual Net Profit : $228,528

Profit Multiple : x2.42

Inventory Value: -

R-Index : 149

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From the Broker

This listing is for an Amazon FBA and 2-site Amazon Associates (US, UK, & CA) business package created in November 2014 in the culinary niche. The two Wordpress sites feature content about culinary products and a related Amazon FBA product was launched in January 2018. This is a diversified business with multiple income streams requiring minimal work from the Seller to maintain.

The Wordpress sites are updated monthly with at least 1 outsourced article. The Seller is familiar with the niche, so they've created videos and some site content themselves. Since the sites are in the same niche as the Amazon FBA product, they help to drive traffic to the Amazon listing without the need for paid traffic. The brand is trademarked, and the business is a part of Amazon's Brand Registry 2.0 program. The Seller is also approved to add Enhanced Brand Content to the Amazon listing. The quality of the product was improved, and the price increased during mid-2018.

The business includes several social media profiles and an email list with about 4.2k subscribers. The email list has been built over 4 years and the subscribers receive an ebook upon signing up. Emails discussing new content on the site or promoting the Amazon FBA product are sent to the list.

For work required to maintain the business, the Seller edits/publishes content, check earnings and sales daily, handles emails, and communicates with the supplier.

* We've decided to use an 8-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Site Highlights

Average Monthly Revenue: $43,501

Average Monthly Expenses: $24,457

Average Monthly Net Profit: $19,044

* We are using the last 8 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • 2 domains
  • Site contents/files
  • 1 SKU
  • Social media accounts (Facebook, Twitter, Pinterest, and YouTube)
  • Email list

Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The Seller spends about an hour per week editing/publishing content, checking earnings and sales daily, handling emails, and communicating with the supplier to understand whether or not the current order is ready to ship. If the website is down, the Seller receives an email from Pingdom Tools, a service that constantly checks the site for downtime.

Reason for Sale

The Seller needs capital to start an offline business.

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Listed By


Sale Pending: No

First Seen: Mon, Jan 7th 2019

Last Updated: Tue, Jan 15th 2019


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