Back to Listings Listing #45460: Pets

Asking Price : $465,099

Annual Gross Revenue : $155,778

Annual Net Profit : $146,872

Profit Multiple : x3.17

Inventory Value: -

R-Index : 120

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From the Broker

This listing is for an affiliate, Amazon Associates, and advertising business created in May 2015 in the pets niche. The Wordpress site features content relating to dog owners and earns revenue primarily from a single affiliate. The business has a strong history, diverse page traffic, and requires minimal work from the Seller.

The primary traffic source is Google organic, with about 75% being from the US. The site also receives traffic from the UK and CA and earns a small amount of revenue through Amazon Associates UK and CA. The business has a Facebook page with over 48k followers, as well as Twitter and Pinterest accounts. There is also an email list of about 1.5k subscribers that isn't being used.

Since owning the business, the Sellers only spend about 2 hours per week on the business. Their primary tasks are monitoring stats and ensuring that things are running smoothly. The Sellers have hired freelancers who handle content, which is posted in big batches of content all at once.

* Please Note: The seller is selling off a portfolio of sites and also has the following listings in the same niche:

Site Highlights

Average Monthly Revenue: $12,981

Average Monthly Expenses: $742

Average Monthly Net Profit: $12,239

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Domain and all site content/files
  • Social media accounts
  • Email list

Work/Skills Required

The Sellers spend about 2 hours per week on this business, ensuring that things run smoothly. They have freelancers who handle content.

Reason for Sale

The Sellers are winding down a partnership and selling a number of businesses from their portfolio.

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Listed By


Sale Pending: No

First Seen: Sat, Dec 29th 2018

Last Updated: Tue, Jan 15th 2019


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