Back to Listings Listing #45461: Pets

Asking Price : $317,316

Annual Gross Revenue : $116,045

Annual Net Profit : $95,195

Profit Multiple : x3.33

Inventory Value: -

R-Index : 115

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From the Broker

This listing is for an affiliate, Amazon Associates, and advertising business created in September 2015 in the pets niche. The Wordpress site features content giving advice to dog owners and earns revenue primarily from a single affiliate. The business ranks highly for a lot of high-volume keywords, has year-on-year growth, and requires minimal work from the Seller.

The primary traffic source is Google organic, with about 75% being from the US. The site also receives traffic from the UK and CA and earns a small amount of revenue through Amazon Associates UK and CA. The business has Facebook and Twitter accounts that aren't being used.

Since owning the business, the Sellers only spend about 2 hours per week on the business. Their primary tasks are monitoring stats and ensuring that things are running smoothly. The Sellers have hired freelancers to do some basic split testing, but very minimal work is done on the site. They have outsourced content to be posted in large batches in the past but don't have any content ordered currently.

* We've decided to use a 10-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

* Please Note: The seller is selling off a portfolio of sites and also has the following listings in the same niche:

Site Highlights

Average Monthly Revenue: $9,670

Average Monthly Expenses: $1,737

Average Monthly Net Profit: $7,933

* We are using the last 11 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Domain and all site content/files
  • Social media accounts

Work/Skills Required

The Sellers spend about 2 hours per week on this business, ensuring that things run smoothly. They have freelancers who also monitor the site and they also outsource content.

Reason for Sale

The Sellers are winding down a partnership and selling a number of businesses from their portfolio.

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Listed By


Sale Pending: No

First Seen: Mon, Dec 24th 2018

Last Updated: Tue, Jan 15th 2019


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