Back to Listings Listing #45462: Pets

Asking Price : $1,130,127

Annual Gross Revenue : $363,807

Annual Net Profit : $339,038

Profit Multiple : x3.33

Inventory Value: -

R-Index : 115

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From the Broker

This listing is for an affiliate, Amazon Associates, and advertising 2-site business package created in October 2013 in the pets niche. The Wordpress sites feature content relating to dog owners and earns revenue primarily from a single affiliate. The business has a steady growth, a strong social following, and requires minimal work from the Seller.

The primary traffic source is Google organic, with about 75% being from the US. The site also receives traffic from the UK and CA and earns a small amount of revenue through Amazon Associates UK and CA. Both sites have social accounts with large followings including a Facebook page with over 50k followers but none are actively used.

Since owning the business, the Sellers only spend about 2 hours per week on the business. Their primary tasks are monitoring stats and ensuring that things are running smoothly. The Sellers have hired a freelancer to help with bookkeeping but otherwise very little work is done on this business. They have outsourced content to be posted in large batches in the past but haven't ordered any content recently.

* Please Note: The seller is selling off a portfolio of sites and also has the following listings in the same niche:

Listing 45460
Listing 45461

Site Highlights

Average Monthly Revenue: $30,317

Average Monthly Expenses: $2,064

Average Monthly Net Profit: $28,253

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Domains and site content/files for both sites
  • Social media accounts

Work/Skills Required

The Sellers spend about 2 hours per week on this business, ensuring that things run smoothly. They have freelancers who handle bookkeeping. They have outsourced content in the past but haven't ordered any recently.

Reason for Sale

The Sellers are winding down a partnership and selling a number of businesses from their portfolio.

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Listed By


Sale Pending: No

First Seen: Mon, Dec 24th 2018

Last Updated: Tue, Jan 15th 2019


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