Back to Listings Listing #45411: Furniture

Asking Price : $191,777

Annual Gross Revenue : $494,028

Annual Net Profit : $100,058

Profit Multiple : x1.92

Inventory Value: -

R-Index : 182

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From the Broker

This listing is for a dropshipping business created in November 2017 in the furniture niche. This Shopify site sells 60+ products of a specific type of chair and works with suppliers based in the US. With two employees, this business requires minimal work from the Seller.

The majority of the traffic for the business comes through paid ads for Google search and Google Shopping. An email list of a few hundred subscribers is used to send coupon codes and special offers once or twice a month, generating some traffic and sales. Content is outsourced and added to an SEO-optimized blog infrequently.

The Seller's work includes building new product pages, managing marketing campaigns, contacting customers when needed, and contacting suppliers to handle any issues with orders or products. There are two employees who make sales calls and are both looking to continue working with the Buyer.

* We've decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

* The Seller hired a service for Adwords in March 2018 which increased ad spend, but performed poorly. In May 2018, the net profit was affected by low adspend.

* The Seller hired an SEO agency in October 2018 for an off-page SEO link building campaign. Every link is manually built on a unique site following a white hat process.

Site Highlights

Average Monthly Revenue: $41,169

Average Monthly Expenses: $32,831

Average Monthly Net Profit: $8,338

* We are using the last 7 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Domain and all site content/files
  • Email list
  • Facebook account
  • Logo and branding
  • Employee relationships
  • Supplier relationships

Work/Skills Required

The Seller spends 5-10 hours per week on this business. They build new product pages, contact suppliers and sales reps to handle any issues with orders or products, manage employees, and monitor the ads.

Reason for Sale

The Seller is looking to focus on a new business in an unrelated category.

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Listed By


Sale Pending: No

First Seen: Mon, Dec 10th 2018

Last Updated: Thu, Jan 17th 2019


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