Back to Listings Listing #45304: Sports

Asking Price : $511,699

Annual Gross Revenue : $1,139,590

Annual Net Profit : $186,072

Profit Multiple : x2.75

Inventory Value: -

R-Index : 134

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From the Broker

This listing is for an Amazon FBA business created in April 2015 in the sports niche. The included Amazon Seller Central account features 3 SKUs primarily focused on a single need within the sport niche, and one SKU in the pet niche. The business has a trademark on the sporting brand and is registered with Amazon's Brand Registry 2.0 program. This business has excellent year-on-year growth and requires minimal work from the Seller.

On a weekly basis, the Seller spends their time replying to customers and suppliers via email, as well monitoring inventory and replenishing when necessary. They outsource Amazon PPC and bookkeeping. There is a VA who manages the business' Instagram account for a low monthly fee. The Seller is confident that she'll want to continue with the Buyer.

For the primary brand, there are two domains included in the sale - one is for a Shopify site and the other for a previously used informational site. Orders from the Shopify site are also fulfilled via Amazon. The Seller has recently received an SEO audit report and is planning to improve the site as needed. Besides the Instagram account which has over 10k followers, there is a Facebook account that doesn't provide much traffic. There is a related blog that hasn't had any new content added to since the beginning of 2018.

For the secondary brand in the pet niche, there are two domains, one of which redirects to the other. The Seller has filed for a trademark for this brand and there is a Facebook page for it as well.

Site Highlights

Average Monthly Revenue: $94,966

Average Monthly Expenses: $79,460

Average Monthly Net Profit: $15,506

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Amazon Seller Central account with 4 SKUs
  • Four domains and all site content/files
  • Blog
  • Social media accounts
  • Trademark

* Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The Seller spends 5-10 hours per week on this business. They communicate with customers and suppliers via email, monitor inventory and replenish when needed. They also monitor the listings for negative reviews and sales.

Reason for Sale

The Seller is looking to focus on another business.

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Listed By


Sale Pending: No

First Seen: Mon, Dec 3rd 2018

Last Updated: Wed, Dec 5th 2018


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