Back to Listings Listing #45233: Skin Care

Asking Price : $192,370

Annual Gross Revenue : $527,367

Annual Net Profit : $64,123

Profit Multiple : x3.00

Inventory Value: -

R-Index : 125

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From the Broker

This listing is for an ecommerce business created in June 2017 in the skin care niche. The Shopify site features products that help people remove body hair. The business receives about 45% of its traffic revenue from the US and 45% from AU. Thanks to two part-time employees, the business requires minimal work from the Sellers.

The main traffic strategy for the business is paid ads through Google and social media, including video ads. The business has an email list of 25k subscribers which receives daily and weekly emails. These campaigns and automated sequences have helped the businesses increase revenue from repeat customers. Social media presence includes a following of 23k on Facebook and 48k on Instagram that assists with brand awareness, acquiring customers and retargeting data. Pinterest is used as a source of organic traffic promoting blogs and sales.

For work required, the Sellers handle the social media marketing, email marketing and inventory management. The two employees are in charge of customer support and content creation/publishing. Both of them are looking to continue working with the Buyer. Fulfillment and warehousing are handled by a 3rd party logistics company.

* The dips in February and April 2018 were due to stockouts and issues with the fulfillment company.

Site Highlights

Average Monthly Revenue: $43,947

Average Monthly Expenses: $38,604

Average Monthly Net Profit: $5,344

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Domain and all site content/files
  • Email list
  • Social media accounts
  • Facebook Pixel
  • Employee relationships

* Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The Sellers spend about 10 hours per week managing the ads, social media accounts, and inventory management.

Reason for Sale

The Sellers are looking to pursue another full time and long term venture, one they are more passionate about.

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Listed By

Sale Pending: No

First Seen: Mon, Dec 3rd 2018

Last Updated: Fri, Dec 7th 2018

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