Back to Listings 13 Year Branded Novelty Apparel, Special Effects and Home Decor eCommerce Website

Asking Price : $299,000

Annual Gross Revenue : $554,792

Annual Net Profit : $83,781

Profit Multiple : x3.57

Inventory Value: -

R-Index : 109

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From the Broker

The target is a branded, 13 year international eCommerce Retailer in the Novelty Apparel, Special Effects and Home Decorations Categories - featuring over 24,000 products ranging from simple costumes and decor to animatronics and complete haunted house sets, including completely custom build-to-order SKUs. Featuring 169% YOY Growth in net profit over 2017 and almost 40% top line growth, this is a currently scaling opportunity to get into a segment with high customer LTV and strong brand loyalty patterns.

This business differentiates itself with a line of branded & proprietary seasonal products thanks to an in-house design team producing one of a kind looks that can't be found anywhere else. Selling exclusively from a DTC eCommerce website, this is a seasonally dependent business peaking from August to December, catering to every major and minor holiday applicable. This is a fairly niche segment in terms of destination and impulse buy patters, and this business sees a $75 average ticket with a repeat customer base of 75%.

Thanks to a smartly situated and completely drop-ship operations platform, this otherwise very bespoke business can be operated almost anywhere with no prior experience in the space required of new ownership - this seller is motivated and willing to train for transition.

Standing head and shoulders above its competition even without an Amazon presence, this business' value proposition is very clear - new ownership can rapidly scale and incrementally grow its buyer base with the simplest of efforts, expanding into Amazon, Etsy, Pinterest and other socially salient sales channels.

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Sale Pending: No

First Seen: Mon, Dec 3rd 2018

Last Updated: Wed, Dec 5th 2018


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