Back to Listings Listing #45380: E-Cigarettes

Asking Price : $181,261

Annual Gross Revenue : $197,825

Annual Net Profit : $60,420

Profit Multiple : x3.00

Inventory Value: -

R-Index : 125

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From the Broker

This listing is for an Amazon FBA business created in June 2016 in the e-cigarettes niche. The included Amazon Seller Central account features 20 SKUs. The products are accessories for e-cigarette devices and are sold in the US and all EU markets. The business has a trademark on the brand, is part of Amazon's Brand Registry 2.0 program, and requires minimal work from the Seller.

The Seller has worked to optimize the business. They only spend about 5 hours per week on the business monitoring PPC campaigns, answering customer emails, and ordering more inventory when needed.

A big opportunity for growth is focusing outside of Amazon. The business has an associated Shopify site that is currently being revamped. The site could easily be grown with the 15k follower Instagram account. There are also Facebook, Twitter, and Pinterest accounts for the business that aren't utilized.

* We've decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Site Highlights

Average Monthly Revenue: $16,485

Average Monthly Expenses: $11,450

Average Monthly Net Profit: $5,035

* We are using the last 6 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Amazon Seller Central account with 20 active SKUs
  • Domain and all site content/files
  • Social media accounts

* Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The Seller spends 5 hours per week on the business checking PPC, answering customer emails, and ordering more inventory when needed.

Reason for Sale

The Seller is looking to focus on another business.

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Listed By


Sale Pending: No

First Seen: Mon, Dec 3rd 2018

Last Updated: Mon, Dec 10th 2018


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