Back to Listings Listing #44647: Mobile Accessories

Asking Price : $1,316,189

Annual Gross Revenue : $1,832,750

Annual Net Profit : $415,639

Profit Multiple : x3.17

Inventory Value: -

R-Index : 120

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From the Broker

This listing is for an Amazon FBA business created in January 2016 in the mobile accessories niche. The included Amazon Seller Central accounts feature 170 SKUs with many highly reviewed products. This focused niche allows the Seller to easily find new SKUs to add for continual expansion. This business is showing substantial year on year growth, is trademarked in both the US and EU, and is registered with Amazon's Brand Registry 2.0.

The business has a nice traffic spread, with around half of the visitors coming from the US, a quarter from the UK, and most of the rest from throughout the EU. There is also a large social media following with over 58k followers across Twitter, Instagram, Pinterest, and Facebook used to build brand awareness. An email list has almost 6K subscribers. There is also a branded Magento site that accounts for a small percentage of revenue. The sales on this site are also fulfilled by Amazon.

Since the products are tied to an evolving technology, this Seller has a process for replacing inactive SKUs with active ones as new mobile models are released. The Seller monitors ad campaigns, customer service, and stock. They also outsource one blog post every month for the website and for posting on social media. The Seller is willing to go above and beyond to ensure a smooth transition and is willing to stay on until the Buyer feels completely comfortable.

*The Seller has another business in a related niche. The Seller can 100% confirm that this business will not sell the same products and will not list in the same Amazon categories. More information will be provided to depositors.

*All inventory is stored at Amazon FBA with some overflow stock stored at the supplier's factory.

*The Seller is VAT registered in the UK and EU. More information will be provided to active depositors.

* We've decided to use an 11-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Site Highlights

Average Monthly Revenue: $152,729

Average Monthly Expenses: $118,092

Average Monthly Net Profit: $34,637

* We are using the last 11 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • 170 SKUs
  • Amazon Seller Central accounts for Amazon US and EU
  • Branded website
  • Social media accounts
  • Email list

*Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The Seller currently spends around 30 hours per week:

  • Responding to customer emails
  • Managing Amazon PPC
  • Monitoring stock levels
  • Working on new SKUs
  • Managing social media
  • Updating the website

Reason for Sale

The Seller is selling the business because they feel they are not able to properly run the business since the arrival of their newborn baby.

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Listed By

Sale Pending: No

First Seen: Tue, Nov 13th 2018

Last Updated: Tue, Nov 13th 2018

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