Back to Listings Listing #45370: Web Design

Asking Price : $84,394

Annual Gross Revenue : $33,329

Annual Net Profit : $30,689

Profit Multiple : x2.75

Inventory Value: -

R-Index : 134

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From the Broker

This listing is for a digital product business created in November 2014 in the web design niche. The business earns revenue from customers purchasing WordPress themes to use on their websites. As a "Trusted Author" for WordPress themes, the business gets quick approval on free themes on WP repository which then prompts users to purchase the advanced theme when they require additional features. This quickly growing business requires minimal work from the Seller.

The Seller created the themes with occasional help from designers and a developer to speed up the process. The Seller doesn't feel that development skills are required to run the business. They will also be happy to connect the Buyer with the developers they have worked with.

Traffic is generated from views on the free themes. An email list of 50K subscribers consists of past and current customers. This list has only been marketed to once, so sending emails out frequently could be an opportunity to generate more sales. The business also charges a one-time fee for its customers, which could be changed to a recurring subscription- a standard followed by other businesses in the same industry.

*The business changed direction from HTML/Bootstrap templates to focus on WordPress themes at the end of 2017. This abrupt change caused a temporary dip in profit that has since been remedied. The previous content was moved to a different URL that is included in the sale. Some email subscribers are customers who purchased the previous content. More details will be provided to active depositors.

* We've decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Site Highlights

Average Monthly Revenue: $2,777

Average Monthly Expenses: $220

Average Monthly Net Profit: $2,557

* We are using the last 6 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Primary domain & all site content/files
  • Secondary domain
  • All free and premium themes
  • Email List
  • WordPress “Trusted Author” account

Work/Skills Required

The Seller currently does very little work on the business. They sometimes add new content and update the site when needed.

Reason for Sale

The Seller would like to invest in a new business.

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Sale Pending: No

First Seen: Tue, Nov 13th 2018

Last Updated: Thu, Dec 13th 2018


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