Back to Listings Listing #45264: General

Asking Price : $508,710

Annual Gross Revenue : $4,531,860

Annual Net Profit : $244,181

Profit Multiple : x2.08

Inventory Value: -

R-Index : 169

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From the Broker

This listing is for an ecommerce and dropshipping two-site package created in June 2016 in the general niche. The Shopify sites feature a variety of products, including kitchen tools, apparel & accessories, aromatherapy, and more. The business is part dropshipping, part branded products shipped by a fulfillment center, includes a newly launched subscription service, and thanks to four VAs, requires minimal work from the Seller.

The site enjoys international traffic with around 40% coming from the US, 30% from Canada and around 20% from Australia. The traffic is primarily driven by paid social media advertising, which builds on the 140K+ Facebook followers, with the rest coming from direct traffic. The VAs run the customer service department. They are not aware of the sale, but the Seller is confident they would want to continue with the new owner.

There are also almost 250K email subscribers, 220K of which are previous customers. The Seller sends out emails 4 to 5 times a week promoting various deals. There are a few automated flows including abandon cart and a 'free shipping and handling' offer after purchase. The Seller recently started segmenting the audiences to remove unengaged customers. They have not done any campaigns to win back previous customers, so this is an opportunity for the Buyer to explore.

*While the supplier is on the AliExpress platform, the Seller works with him directly, sending him daily orders which are automatically created via a custom software. Around 5% of the dropshipped products for the business are directly from AliExpress.

*A portion of products are on both sites.

*The business had a low-quality score feedback penalty on Facebook in February and March 2018. Since this was fixed, the business is enjoying an all-time high for feedback.

*We've decided to use a 3-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Site Highlights

Average Monthly Revenue: $377,655

Average Monthly Expenses: $357,306

Average Monthly Net Profit: $20,348

* We are using the last 4 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Primary domain & all site content/files
  • Second domain & all site content/files
  • Social media accounts
  • Supplier relationships
  • All videos/creatives for products
  • Custom fulfillment software used to generate order sheets
  • Employee relationships

*Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The Seller currently spends around 5 hours per week:

  • Checking over ads and occasionally testing new creative.
  • Using the customized fulfillment software to generate order sheets for the supplier.

Reason for Sale

The Seller is more passionate about mobile games and apps than they are about ecommerce. They would like to pursue opportunities in that industry since they have limited marketing skills and feel someone else can take this business to the next level.

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Listed By

Sale Pending: No

First Seen: Mon, Nov 5th 2018

Last Updated: Fri, Dec 7th 2018

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