Back to Listings Listing #45255: Home

Asking Price : $1,010,037

Annual Gross Revenue : $359,541

Annual Net Profit : $336,679

Profit Multiple : x3.00

Inventory Value: -

R-Index : 125

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From the Broker

This listing is for an affiliate business created in September 2015 in the home niche. The Wordpress site features first-hand reviews of a specific type of furniture and other accessories for the bedroom. The site earns from a variety of affiliates. This business has a good history, an overall year on year growth, ranks well for many organic keywords, and requires minimal work hours from the Seller.

Around 55% of the traffic is organic from Google with around 40% coming directly through giveaways and coupons. Some traffic comes from Adwords ads paid for by the largest affiliate. SEO work has included page optimization, a site audit, link audits, link building via guest post purchasing, a content plan around keyword ranking, and more. Content is created and published often by a full-time VA. She knows about the sale and looks forward to continuing with the new owner.

Thanks to the giveaways which provide new followers and opt-ins, the email list has around 5000 subscribers. This is an opportunity for the Buyer to monetize as it is not currently being used at all. Facebook, Pinterest, and YouTube contribute a bit to traffic, and YouTube is especially helpful for video reviews.

*The site received a manual link penalty in December 2015. The Seller believes it was a negative SEO campaign, as others in the industry were hit with the same penalty on the same day, and the Seller does not use any 'black-hat' links. The penalty was removed 3 weeks later after the suspicious links were disavowed.

Site Highlights

Average Monthly Revenue: $29,962

Average Monthly Expenses: $1,905

Average Monthly Net Profit: $28,057

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Primary domain & all site content/files
  • Social media accounts
  • Email list with 5K subscribers

Work/Skills Required

The Seller currently spends around 5-10 hours per week:

  • Managing the VA
  • Receiving products for reviews and taking pictures and videos to upload
  • Editing the reviews the VA writes for accuracy
  • Social media posting from time to time

Reason for Sale

The Seller is an entrepreneur at heart and is raising funds to buy and sell other web businesses.

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Listed By


Sale Pending: No

First Seen: Mon, Nov 5th 2018

Last Updated: Tue, Nov 6th 2018


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