Back to Listings Listing #45114: Beauty

Asking Price : $132,808

Annual Gross Revenue : $487,270

Annual Net Profit : $53,123

Profit Multiple : x2.50

Inventory Value: -

R-Index : 145

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From the Broker

This listing is for a dropshipping business created in March 2015 in the beauty niche. The Shopify site features products relating to salons and massage businesses. The business has 18 suppliers all located throughout the US, some with exclusive relationships. This business has strong earnings, proven processes in place, diversified traffic, and requires minimal hours from the Seller.

A full-time VA works with the business. She takes care of all the daily operations including customer service, lead nurturing, negotiation, closing sales, processing orders, and dealing with any issues that come up. The Seller has created extensive documentation of all aspects of the business, including many hours of video training SOPs which cover product selection, customer service, sales, order management, and using the streamlined customer & order management systems.

Over half of the traffic is from paid search. Another quarter is organic from Google. The Seller has focused on Google Ads (mostly shopping), remarketing, some text, and Facebook for dynamic-remarketing-product-listing ads. There is an email list of over 2K subscribers that is not currently being monetized. The Seller has sent some informational emails which link to the blog. These had good engagement from customers. Many people reply to the automated abandoned cart emails and this is often the first point of contact.

A big part of the growth in the fall of 2018 was thanks to optimizing a product line that was already in place. A supplier informed the Seller they should be selling more of a certain brand, so the Seller put some effort into optimizing the product pages, the offers, and the advertising. Now this brand is the current top seller. With over 2000 products across the site, there are many opportunities for the Buyer to replicate this improvement.

*It's worth noting that some costs of sales are carried over to the next month. So for example, the costs were much higher in October because of the record-setting month in September. In October the business also dealt with a few setbacks due to some restructuring from a top supplier.

*Sales for this business are strongest in the Summer and the Fall.

Site Highlights

Average Monthly Revenue: $40,606

Average Monthly Expenses: $36,179

Average Monthly Net Profit: $4,427

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Primary domain & all site content/files
  • Shopify account
  • Email list
  • Social media accounts
  • Several subscriptions for business tools
  • SOPs & video training

Work/Skills Required

The Seller currently spends around 5 hours per week:

  • Checking in with the VA and answering any questions she has, which isn’t many.
  • Approving negotiated prices for large orders.
  • Paying invoices to suppliers who don’t use the credit card. This task could be outsourced.
  • Managing the advertising accounts.
  • Checking in with suppliers every month or two to maintain the relationship.
  • Check bookkeeping each month. The VA enters all order information into a profit tracker and a bookkeeper tracks expenses.
  • Coordinate any updates to products. This is not a regular task, and could be easily outsourced.

Reason for Sale

The Seller feels they have taken the business as far as they can with their current skills. The business is ready for someone else to take it to the next level. The Seller is ready to do something else. The Seller has a passion for business and ecommerce, and would like to sell products that align more with their personal interests.

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Listed By

Sale Pending: No

First Seen: Tue, Oct 9th 2018

Last Updated: Fri, Nov 9th 2018

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