Back to Listings Listing #45096: Home and Garden

Asking Price : $140,561

Annual Gross Revenue : $61,973

Annual Net Profit : $58,163

Profit Multiple : x2.42

Inventory Value: -

R-Index : 149

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From the Broker

This listing is for an Amazon Associates business created in May 2017 in the home & garden niche. The Wordpress site features reviews and guides for a range of products including home improvement, technology, and kitchen and dining, all linking to Amazon India. There is a good traffic split between top posts and the business is growing. This business requires low work hours from the Seller.

The business has a content manager who takes care of product research, writing reviews, and publishing articles on the website, and answering a customer service line. He is looking forward to continuing with the new owner.

The Seller also brings in revenue from an affiliate program from time to time. The business is often approached to do sponsored posts and direct brand promotion emails. This is an opportunity for the Buyer to pursue. The main source of traffic for the site is organic from Google. The Seller started collecting push notifications a few months ago and already has 10K+ subscribers.

*Since many of the products on the site relate to weather, the seasonal changes in India effected some of the revenue of the site.

*This business received a manual penalty from Google in February 2018. The Seller is not positive for the reason, but disavowed some low-quality backlinks in an effort to improve the site. Two weeks after submitting a reconsideration request, Google removed the manual action to the blog. Traffic returned to normal shortly after this.

*A few PBN links were purchased or sent by friends of the Seller. More details can be provided to depositors.

*While the seller owns some competing domains in the reviews niche, they are not active or linked to Amazon Associates.

*We've decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Site Highlights

Average Monthly Revenue: $5,164

Average Monthly Expenses: $318

Average Monthly Net Profit: $4,847

* We are using the last 8 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Primary domain & all site content/files
  • Push notification & email accounts

Work/Skills Required

The Seller currently spends around 10-12 hours per week maintaining the business.

Reason for Sale

The Seller doesn't feel they have the time to give this business the energy it deserves.

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Listed By


Sale Pending: No

First Seen: Tue, Oct 9th 2018

Last Updated: Sun, Dec 9th 2018


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