Back to Listings Listing #45156: Health & Wellness

Asking Price : $590,472

Annual Gross Revenue : $211,037

Annual Net Profit : $208,408

Profit Multiple : x2.83

Inventory Value: -

R-Index : 131

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From the Broker

This listing is for an affiliate and Amazon Associates business created in November 2016 in the health & wellness niche. The Wordpress site features reviews and guides for supplements relating to a popular diet. This quickly growing site earns from 20 affiliates, with Amazon Associates accounting for about 15% of the revenue. This business has an email list of 4.5K subscribers, a good traffic spread across pages, and requires minimal work from the Seller.

The main source of traffic is organic from Google. Some conversion optimization has been done, but no A/B testing, which leaves room for the Buyer to expand. The main affiliate account brings in around 65% of the income. On top of the 20 active affiliates, this business has one affiliate deal where they rent out their FB pixel. The business also has a number of inactive affiliates. Developing the use of the FB pixel and building on the established affiliates are opportunities for the Buyer to explore.

Around 50% of the content is outsourced and around 50% is written by the Seller. The Seller has also created a Facebook group for the business that has 1.3K members. The email list has 4500+ subscribers and is monetized with an automated follow-up series. The Seller also sends out emails whenever they have new content that might be interesting for their readers. The list is very responsive.

*The high season for this niche is generally at the beginning of the year.

*We've decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Site Highlights

Average Monthly Revenue: $17,586

Average Monthly Expenses: $219

Average Monthly Net Profit: $17,367

* We are using the last 8 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Primary domain & all site content/files
  • Facebook account
  • Email list

Work/Skills Required

The Seller currently spends around 1 hour per week:

  • Uploading new content
  • Creating an email to announce the content to the email list
  • Link building from time to time

Reason for Sale

The Seller would like to focus on their other projects.

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Listed By

Sale Pending: No

First Seen: Wed, Oct 3rd 2018

Last Updated: Wed, Nov 14th 2018

Rhodium Weekend 2015
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