Back to Listings Listing #44727: Outdoor

Asking Price : $784,559

Annual Gross Revenue : $1,110,430

Annual Net Profit : $294,210

Profit Multiple : x2.67

Inventory Value: -

R-Index : 138

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From the Broker

This listing is for an Amazon FBA business created in April 2015 in the outdoor niche. The included Amazon Seller Central account features 15 SKUs focused on outdoor entertaining. The business has high Seller Performance metrics, has over 4000 customers in their database, enjoys high storage limits, and due to the 'grandfathered' account, there is no withholding of funds by Amazon. The business is showing strong year on year growth.

The business has four Amazon brands each with their own associated domain, Wordpress site, and Facebook page. The main brand is trademarked and part of Amazon's Brand Registry program. The business stores 99% of its inventory at Amazon. The Seller uses a third-party warehouse to take care of any damaged or customer returned items, which enables the Sellers to re-sell items that may simply have damaged packaging and recoup costs or even make a profit.

A Marketing Assistant based in the Philippines has worked for the business for over two years. She is experienced with most parts of Seller Central and ensures the health and maintenance of the Amazon account including customer service, monitoring stock, sending goods to and from the third-party warehouse, and social media management. The Seller has also recently employed a strategist that works one day a week to provide advice and direction for expansion and sale of the business with health checks on PPC, listings, and EBC.

The Sellers have run steep discounts and participate in Lightning deals when required to gain sales velocity. The listings are enhanced and optimized regularly based on sales data. The Sellers often write this content and outsource the photography and photo-enhancements to freelancers they have developed relationships with. The Sellers will provide detailed SOPs for all aspects of the business including detailed instructions on listing products, creating promotions, answering buyer messages, creating ads, monitoring PPC performance, creating coupon codes, processing refunds, and requesting reimbursements from Amazon.

*The Sellers have recently built a branded Shopify store, which will be included in the sale.

*There is some seasonality to this business with sales peaking between June through October.

Site Highlights

Average Monthly Revenue: $92,536

Average Monthly Expenses: $68,018

Average Monthly Net Profit: $24,517

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Amazon Seller Central account
  • 15 SKUs
  • Branded domains and sites
  • Facebook accounts
  • Supplier relationships
  • Employee relationships
  • SOPs

*Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The Sellers currently spend around 16 hours per week total, monitoring the business.

Reason for Sale

The Sellers worked from the ground up, learning the Amazon business and implementing strategies for growth. This began with attending conferences, courses, webinars, group meetings, and mastermind sessions to invest in their learning. They have built a strong and growing business and they are selling to explore new online opportunities.

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Listed By


Sale Pending: No

First Seen: Wed, Sep 26th 2018

Last Updated: Fri, Dec 7th 2018


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