Back to Listings Listing #45007: Apparel & Accessories

Asking Price : $342,855

Annual Gross Revenue : $827,172

Annual Net Profit : $121,008

Profit Multiple : x2.83

Inventory Value: -

R-Index : 131

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From the Broker

This listing is for a dropshipping and ecommerce business created in October 2016 in the apparel & accessories niche. The Shopify site features a range of products including apparel, jewelry, bedding, canvases and more relating to a particular animal. This business enjoys diverse traffic sources, especially focusing on Facebook with over 225K followers. With plans for expansion in place, the Seller is implementing a subscription box to be launched soon.

Most of the items dropship from suppliers in the US, Russia, and China. A few others are stored in a warehouse to shorten the shipping time for the holidays and increase customer satisfaction. The business also has a partnership with two artists and buys stock from a local trade company in the niche.

The primary source of traffic is Facebook ads, followed by the 360 Omni Channel, content marketing, working with influencers and promoting Instagram Story and feeds to 13K Instagram followers. The business also has some good partnerships with group admins and websites in the niche. Powerful email sequences are sent to a list of 17K+ subscribers. These range from welcome emails to abandoned cart emails.

There is a team in place that handles the majority of the work, so the Seller is able to focus on business development. A team member writes two blog posts a week which are also published on Medium.com. Two VAs in the Philipines take care of customer service, Facebook posts and comments, order fulfillment, supplier connections, and product sourcing. A manager just started working with the business, but will not continue with the new owner.

*The negative months of October 2017 and July 2018 were due to ads outspending sales.

Site Highlights

Average Monthly Revenue: $68,931

Average Monthly Expenses: $58,847

Average Monthly Net Profit: $10,084

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Primary domain & all site content/files
  • Social Media accounts
  • Email list
  • Supplier relationships

Work/Skills Required

The Seller currently spends around 3-4 hours a day:

  • Reviewing the report of the day before
  • Reviewing the business
  • Talking with the team
  • Reviewing the Facebook page
  • Answering emails
  • Doing research and investigating opportunities

The Seller admits that much of this work can be handled by the team that is already in place and works this much because they like doing so.

Reason for Sale

The Seller prefers to build brands and then sell them after 2 years, like an investment.

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Listed By


Sale Pending: No

First Seen: Wed, Sep 19th 2018

Last Updated: Tue, Nov 20th 2018


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