Back to Listings Listing #45001: Home & Kitchen

Asking Price : $375,230

Annual Gross Revenue : $529,056

Annual Net Profit : $136,447

Profit Multiple : x2.75

Inventory Value: -

R-Index : 134

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From the Broker

This listing is for an Amazon FBA business created in May 2017 in the home & kitchen niche. The 10 SKUs have excellent reviews, including 4 products which are 'Amazon's Choice'. One of the products was just recently launched. The brand holds two trademarks and is part of Amazon's Brand Registry Program. This growing business boasts a conversion rate of 30% or higher for 6 of the listings.

All SKUs are fulfilled by Amazon. The Sellers store most of the inventory in Amazon's warehouses (shipped directly from the supplier), but recently started using a third-party warehouse. For inspection, the Sellers use a third party company and an agent in the supplier's country. Designers and bloggers are sometimes used for specific tasks that the Sellers want to outsource. The Sellers create the listing content and social media content themselves.

The business has changed suppliers a few times in the last year and is considering some more changes based on better costs and quality. While the business has only focused on Amazon US, the products are open for international shipping, so the business gets purchases from other countries. Building on this foundation and expanding to other Amazon marketplaces is an opportunity for the Buyer to pursue.

*The dip in October 2017 was due to launching two new products and promoting three other products. The combined expenses of marketing and promo rebates affected profit.

*We've decided to use a 10-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Site Highlights

Average Monthly Revenue: $44,088

Average Monthly Expenses: $32,717

Average Monthly Net Profit: $11,371

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • 10 active listings, one recently launched
  • All listings have ‘Enhanced Brand Content’ (EBC)
  • Branded domain and website
  • Social Media accounts
  • Trademarks
  • Email list
  • Many Chat list

*Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The Seller currently spends around 20 hours per week on:

  • Inventory management: reordering from suppliers, getting shipping quotes.
  • PPC: monitoring sponsored products, headlines, and AMS campaigns and optimizing them.
  • Customer service: answering customers, sending automatic emails for reviews, writing to any customer who posts a bad review.
  • Social media: maintaining Facebook, Instagram, and Pinterest profiles.
  • New product research and launches.

Reason for Sale

The Sellers need cash for a new project they are working on.

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Listed By


Sale Pending: No

First Seen: Wed, Sep 19th 2018

Last Updated: Tue, Nov 13th 2018


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