This listing offers a unique opportunity to acquire future powerhouse in the lucrative fitness market and is an ideal acquisition target for strategic buyers in this space that have the existing infrastructure in place and marketing skills to readily scale the brand to its full potential.
The initial structure of the business was established in order to build brand recognition and amass leads: customers, traffic, social media network, etc.. Having accomplished these goals, the next step is for the company to monetize its massive network by having a deeper product line to promote to its existing and future audience. With a deeper product line and the same previous $100k marketing spend, this business has the potential to go from a $1.75 million business with 10-20% profit margin to a $5 million business with similar overhead.
With an abundance of leads and without yet a sufficient quantity of products/services currently in place to effectively grow the business to its next level, the owners made a strategic decision to reduce marketing spend which has resulted in lower revenues, but higher margins. The owners have streamlined the business maintaining it at a stable level until the product line can be sufficiently expanded to provide a purpose to and warrant to an increase in marketing spend for overall expansion of the company.
Business Overview and Asset Portfolio
This listing is for a premier health and fitness brand and is an asset sale based on its portfolio which includes:
• Tens of thousands of unique visitors per month
• 30,000 customers on its workout program
• 2 million Facebook fans with pages that have extremely high engagement
• 70,000 members on its Facebook group Fitness Enthusiasts
• 300,000+ e-mail subscribers
• 2 iTunes albums that generated over 5 million streams
• Generated over $2.8 Million in Revenue over the last 2 fiscal years from two main revenue streams: pay for work out program and two iTunes albums.
With millions of social media fans and a tremendous brand presence, this brand is a growing force in the fitness space with tremendous potential. As a trusted information source, the company has tapped into several fitness verticals with success. This brand is ready to tap into the supplement and apparel market based on its success. Once a deep product line and manpower is put behind the brand, it will grow into a deca-million dollar business by leveraging the audience base, forming the right partnerships, private labeling its digital programs to gym chains, and expanding the product line to include supplements, wearable technology, mobile apps, nutrition based businesses, apparel, etc.
It was always planned for this brand to be the leader of “working out” in a space that has lots of companies that focus on niche markets – i.e., bodybuilding, apparel, supplements, gyms, cycling, etc… The space is neglected of a brand that has everything-fitness-related under one brand that people trust and view as a reputable source to buy a wide range of health and fitness products from.