Back to Listings Listing #44909: Hobbies & Tools

Asking Price : $73,156

Annual Gross Revenue : $27,816

Annual Net Profit : $25,820

Profit Multiple : x2.83

Inventory Value: -

R-Index : 131

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From the Broker

This listing is for an Adsense and info product business created in December 2001 in the hobbies & tools niche. The custom and WordPress site features approximately 250 plans including 75 PDF downloadable plans. There is also ‘user-contributed content’ including work the customers have done using a purchased plan. The site has over 2500 pages, a Youtube channel with almost 100 videos and over 17K subscribers, and a Pinterest page with over 2 MIL monthly viewers.

The Seller has recently lost focus on the site and is looking to pass it on to a Buyer who can see the value of the strong business history, the large amount of content, and the engaged social following. The Seller wants the new owner to have success and is willing to provide whatever training necessary to achieve this. The Seller would also consider continuing to create content if the Buyer wishes to discuss this.

The business requires minimal hours of the Seller. The Seller has been adding content on a monthly basis – either their own work or work posted by users. The business is not tied to the Seller more than their name posted as the author. The Seller has spent some time moving content from the custom design over to WordPress. A big potential gain for a buyer would be to update the site to be completely responsive. Since the Seller coded the site before this was popular, a large part of the site is still static.

Around 60% of the revenue is from Adsense and 40% selling the plans as PDFs. The main sources of traffic for this business are organic and referral. Social provides around a quarter of the traffic with Pinterest contributing the largest share. The site has casually collected just under 2000 email subscribers. This list is not monetized and rarely receives updates. These aspects are opportunities for the Buyer to further grow and expand.

*All the plans are written in both imperial and standard (inches and millimeters) for a worldwide audience. As far as the Seller knows, they are the only business in their niche to do this.

*There is some seasonality to this business with the highest revenue coming in from Christmas through the summer.

*The Seller understands and agrees to the non-compete. They will continue to work in the industry in an offline capacity, including coaching and teaching novices, as that is where their true passion lies.

Site Highlights

Average Monthly Revenue: $2,318

Average Monthly Expenses: $166

Average Monthly Net Profit: $2,152

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

Included in the sale of this business are:

  • Primary domain and all site content /files
  • Email list
  • Niche related domains
  • Social media accounts
  • YouTube channel

* You must currently have an approved Adsense account before purchasing this business to assure a successful migration of the business. For more information on setting up an Adsense account, please click here.

Work/Skills Required

The Seller currently spends a maximum of 5 hours per week on the business. This includes tending to the odd email and resending a plan if the purchaser for some reason does not get it.

Reason for Sale

The Seller has been running the website for 18 years on their own and now wants to do other things. The Seller would also like to note, they are a practical person with a background in designing and building with their hands. The would like to pass the site to someone who has more online skills and can grow this business to its full potential.

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Sale Pending: No

First Seen: Tue, Aug 7th 2018

Last Updated: Wed, Aug 8th 2018


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