Back to Listings Listing #44767: Technology

Asking Price : $152,798

Annual Gross Revenue : $146,280

Annual Net Profit : $61,119

Profit Multiple : x2.50

Inventory Value: -

R-Index : 145

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From the Broker

This listing is for an ecommerce business created in August 2016 in the technology niche. The Shopify site features a popular and common electronic product often associated with mobile phones. The business advertises on Instagram and Facebook and uses influencer marketing to push social proof. The business has strong branding, an exclusive supplier relationship, and requires minimal work from the Seller.

The Shopify store includes professional product photography and several videos demonstrating the products. Fulfillment of the orders is outsourced, and the business holds inventory at a fulfillment warehouse in the US. Thanks to VIP status with the supplier, the business has priority manufacturing and gets inventory quickly. Printing, product design, and packaging design are all completed by the supplier.

The business makes money by driving a high amount of quality leads from social media profiles to the online store, using the main traffic source, Instagram. If a consumer doesn't convert on the first visit, the business has many ways of getting them back on to the site in order to make a purchase, including retargeting them via Adroll (a retargeting service), email newsletters to the 15K+ subscribers, and social media postings with links to get the customer back on the site.

A large amount of traffic is from influencer marketing. These are leads that are not targeted but convert well with just one visit to the site. The business has focused primarily on the lifetime value of a customer and sees value in gaining new followers on social media. If the customer follows the business on social media, they will see updates from the company and be more likely to purchase whether it's in a week or a month or more.

The Seller is willing to help with anything the Buyer may need for the transition. Email response templates, technical troubleshooting templates, and more will be provided. The Seller will also show the Buyer exactly how to prospect and negotiate with new influencers on social media. The Seller is even willing to provide one-on-one coaching, as time allows, to ensure the continued success of this company.

*We've decided to use an 11-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Site Highlights

Average Monthly Revenue: $12,190

Average Monthly Expenses: $7,097

Average Monthly Net Profit: $5,093

* We are using the last 11 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

Included in the sale of this business are:

  • Primary domain & all site content/files
  • Shopify account
  • Several premium theme templates
  • Supplier relationship
  • Social Media accounts (50K+ followers collectively)
  • Templates and SOPs

*Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The Seller currently spends around 5-10 hours per week:

  • Answering customer emails
  • Searching for new Instagram influencers to market with
  • Staying up to date with new updates to Instagram and Facebook marketing algorithms

Some of this work could be outsourced but the Seller has enjoyed doing it.

Reason for Sale

The Seller has recently come to a crossroads with their family business and needs to devote more of their time helping their family with day to day operations. This new direction is compounded by the fact that the Seller will not have internet access in this situation.

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Listed By


Sale Pending: No

First Seen: Tue, Aug 7th 2018

Last Updated: Wed, Aug 8th 2018


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