Back to Listings Listing #44862: Publishing

Asking Price : $2,498,084

Annual Gross Revenue : $2,075,130

Annual Net Profit : $999,233

Profit Multiple : x2.50

Inventory Value: -

R-Index : 145

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From the Broker

This listing is for a Kindle Direct Publishing by Amazon business created in November 2013 in the publishing niche. While most of the revenue comes from selling 100+ ebooks, the business also has 20+ print books and 10+ audiobooks, providing multiple income streams on Amazon. A USA Today Bestselling Author pen name is included in the sale. The books are highly rated and the business has very strong year on year growth.

The business regularly receives KDP All-Star Bonuses ($) which Amazon awards to books and authors that are read the most. There is also a small Amazon Associates affiliate income on their own products gained from Facebook ads. The target audience is adult females. The Seller has recently started translating books into foreign languages. This is a large area of potential growth as Kindle is scaling quickly overseas.

The Seller spends time each week studying the market and overseeing the content creation. The business has a planned content schedule which is carried out by in-house writers and launches 2 to 3 books per month. The team, based in various locations in the US, includes two writers, an editor, and an assistant who takes care of promotions and customer service. Currently, the Seller takes care of social media and email promotion, though this could be outsourced.

With two branded websites, an email list of over 70K+ subscribers, and several social media channels in place for the brands and authors, this business has been set up with expansion in mind. The business also has multiple Advance Reading Copy teams that get early access to read the books and leave hundreds of honest reviews.

The Seller wants the new owner to be successful and will offer support as needed until they feel comfortable and knows all the ins and outs of the business. Part of this training will include the process to bring on more writers and create more books. This can include creating new pen names and also having them co-author with the business's existing best-selling authors to capitalize on the established popularity.

The process for creating and shipping the physical books is very straightforward and takes only about 15 minutes. The Seller simply uploads the book files and covers using an Amazon subsidiary, and once approved, the books are listed on Amazon.com. Amazon takes care of all the logistics such as shipping and returns. It is a similar process for the audiobooks.

*Though the majority of these books have focused on the romance niche, the business is not limited to this genre and the Buyer will have the resources to publish in any niche they desire.

*The Seller has another business in the author promotion niche, is aware of the non-compete, and does not feel that there is a conflict that would compete with this business in any way.

*We've decided to use a 10-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

Site Highlights

Average Monthly Revenue: $172,927

Average Monthly Expenses: $89,658

Average Monthly Net Profit: $83,269

* We are using the last 10 months to determine the averages.

Assets Included in Sale

  • 155 ebooks
  • 25 print books
  • 14 audiobooks
  • Kindle Publishing Account
  • Branded Author Domains
  • Social Media accounts
  • Amazon Associates account
  • Employee relationships

Work/Skills Required

The Seller currently spends around 15 hours per week:

  • Studying the market
  • Overseeing the content creation
  • Making sure all team members are on the same page and doing everything they’re supposed to

Reason for Sale

The Seller wants to liquidate their assets so they can further diversify their portfolio.

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Listed By


Sale Pending: No

First Seen: Tue, Jul 31st 2018

Last Updated: Tue, Sep 25th 2018


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