For sale is a proven and established display advertising business in the family and parenting niche.
Launched 18 years ago, the business has stood the test of time to become a leading content provider aimed at parents with children. Covering a range of evergreen topics including recipes, kids' games and education, healthy living, and holiday ideas, the site has educated hundreds of millions of visitors over the years.
Aimed at the lucrative parenting market, valued at $6 trillion, while also targeting the 115 million cooking enthusiasts in the US, a new owner will have a large and highly profitable target market to pursue for growth. With a notable content catalog of over 3,500 posts, keyword rankings for over 70,000 keywords, and a robust backlink profile, the site has demonstrated product-market fit.
The owner has scaled the business by focusing on display advertising, leaving plenty of monetization strategies unexplored. With simple operations and a scalable cost structure allowing for strong margins, a new owner will have plenty of time and free cash flows to invest in growth opportunities.
This business presents a great opportunity for a new owner looking to take over a well-built and reputable content business primed to be taken to the next level.
Sale Pending: Yes
First Seen: Wed, Jul 18th 2018
Last Updated: Tue, Aug 7th 2018