Back to Listings Listing #44751: General

Asking Price : $243,254

Annual Gross Revenue : $406,064

Annual Net Profit : $112,271

Profit Multiple : x2.17

Inventory Value: -

R-Index : 163

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From the Broker

This listing is for an Amazon EU FBA business created in June 2016 in the general niche. The included Amazon Seller Central account includes 45 SKUs with good reviews and a diverse product range including baby, kitchen, and tools niches. The strongest earnings come from Germany. An Amazon US account has been set up and will be included but has not been included in the valuation so it is a bonus and an opportunity for the Buyer.

The company has been build with a strong emphasis on delegation and automation. The main goal has been to spend as little time as possible with day to day operations and solving elementary challenges in order to be able to focus on long-term strategic decisions and other business ventures. All the processes from searching, sourcing the right product, dealing with suppliers, to shipping products to Amazon, and most importantly marketing the product, are well documented.

As the business was built to be self-sustainable, it does not require the Seller's input for day to day operation and decision making. General daily operation is handled by one employee and the other takes care of customer service. The company leverages external contractors for web design, product images, copywriting, accounting, and translations while the direction and strategy is handled by the Seller. The employees know about the sale and are happy to continue with the Buyer.

*Language will not be a barrier for the Buyer. The Seller and the employee only speak English. The business has professionally translated email templates, uses Google translate for customer support, and uses contractors for professional translations of the Amazon listings.

*While there has been year on year decline on profits, it is worth noting that sales have remained steady or have even increased. The decline in profit is mostly due to Amazon's expenses going up and the Seller has a plan for optimizing expenses.

*The business has registered trademarks for the brands and is working on becoming part of Amazon's Brand Registry program.

*A branded online store will be launched shortly and included in the sale, though not included in the valuation. This is to the Buyer's benefit.

Site Highlights

Average Monthly Revenue: $33,839

Average Monthly Expenses: $24,483

Average Monthly Net Profit: $9,356

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Amazon Seller Central account
  • 45 Active SKUs in DE, UK, FR, ES, IT
  • Branded website
  • A second branded website
  • Social media accounts
  • Employee relationships

*Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The Seller currently spends around 6 hours per week managing the employees and making high-level decisions.

Reason for Sale

The Seller needs to allocate more time to their next business venture.

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Listed By


Sale Pending: No

First Seen: Tue, Jul 17th 2018

Last Updated: Sat, Nov 24th 2018


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