Back to Listings Listing #44749: Lifestyle

Asking Price : $185,110

Annual Gross Revenue : $67,433

Annual Net Profit : $67,313

Profit Multiple : x2.75

Inventory Value: -

R-Index : 134

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From the Broker

This listing is for an affiliate and Adsense business created in October 2014 in the lifestyle niche. The Wordpress site features information on ways to live a certain lifestyle and is monetized via AdSense advertising and affiliate commissions provided by sending people to online survey sites. This growing business has consistent income and requires minimal work from the Seller.

The site has three income streams. The first and largest stream is affiliate income from online survey sites. These sites will pay a fee for each new account opened by someone who clicked a link on the site. The second is through direct advertising done with AdSense. The third is paid or sponsored articles. The Seller regularly receives requests to put up paid articles with a link. The Seller rarely agrees to this for lack of time, and this is an opportunity for the Buyer to explore.

The Seller spends less than an hour each week on the site. They just check visitor communications from time to time. At the end of the month, the Seller checks the earnings of different affiliates and prepare and send an invoice to the one affiliate that requires it. From time to time, the Seller changes or edits some of the affiliate links in some articles based on performance or requests from the affiliates. Towards the end of the year, the Seller review the articles and make any changes to keep them up to date.

The majority of traffic is from organic search. There is an email list of 5K+ subscribers, the majority Australian. The list is growing at an average of 50 sign-ups per week. The Seller has not sent any emails to the list for some time and it is not being monetized in any way. This is an opportunity for the Buyer to expand.

*There was a drop in traffic in March/April 2017 that the Seller believes was some sort of negative SEO attack, as they received several links of dubious quality in a hurry. The Seller disavowed these links and nothing like this has happened since.

Site Highlights

Average Monthly Revenue: $5,619

Average Monthly Expenses: $10

Average Monthly Net Profit: $5,609

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Primary domain & all site content/files
  • Email list
  • Social media accounts
  • Affiliate list

* You must currently have an approved Adsense account before purchasing this business to assure a successful migration of the business. For more information on setting up an Adsense account, please click here.

Work/Skills Required

The Seller currently spends less than an hour per week:

  • Checking for any visitor communications.
  • From time to time changing or editing some of the affiliate links in some articles based on performance or requests from the affiliates.
  • At the end of the month, checking the earnings of different affiliates and prepare and send an invoice to the one affiliate that requires it.
  • Occasionally adding a sponsored post to the site. The person usually supplies it and it takes up to 30 minutes to post it and invoice them.
  • Towards the end of the year, the Seller reviews the articles and makes any changes to keep them up to date. This takes very little time.

Reason for Sale

The Seller hasn't had time for a while to grow this site and their other sites are taking increasing amounts of time. The Seller wants to sell the site before it becomes neglected and while it is still in a state of healthy earnings and with growth potential.

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Sale Pending: No

First Seen: Tue, Jul 10th 2018

Last Updated: Thu, Jul 12th 2018


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