Back to Listings Listing #44696: Health & Fitness

Asking Price : $584,503

Annual Gross Revenue : $1,816,710

Annual Net Profit : $304,958

Profit Multiple : x1.92

Inventory Value: -

R-Index : 182

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From the Broker

This listing is for an Amazon FBA business created in July 2016 in the health & fitness niche. The highly-reviewed Seller Central Account features a variety of products used for working out, three of which are currently 'Amazon's Choice'. Since receiving funding in November 2017, the business and profits have expanded significantly, from just 4 SKUs to the 21 included in this sale. With minimal work required, and Amazon Europe launching this summer, this business is on an upward trend.

One of the SKUs has a well-known athlete as a sponsor and includes images and video of him using it in the listing. The included Seller Central account comes with two brands, one which is already trademarked and part of the Amazon Brand Registry (20 SKUS) and the other which is pending trademark (3 SKUs). All the products moving forward are under one supplier and are under contract price for 2018. Also worth noting, this supplier has a catalog of more than 50 products that can be used to expand the brand with all processes already in order.

The Seller works around 3 hours a week, with some extra hours at the end of the month doing the usual Amazon tasks: managing inventory, keeping on top of reviews, minimal customer service, etc. Though the social media accounts are currently very small, they are set up to grow as all social media posts are automated using pre-loaded info. There is also a Shopify site associated with the business which makes minimal sales and will be included in the sale. Sales through this site are still shipped by Amazon.

*The three SKUs of the second brand are launching imminently and haven't been included in the valuation. This is to the Buyer's benefit.

*It is worth noting October 2017 had consistent sales. Due to poor advertising decisions and a product launch with giveaways, after costs, profit was low.

*Last year the domain name was updated and 301 redirected.

*We've decided to use a 7-month average because we felt that a 12-month average did not accurately represent the current state of the business.

Site Highlights

Average Monthly Revenue: $151,392

Average Monthly Expenses: $125,979

Average Monthly Net Profit: $25,413

* We are using the last 7 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Amazon Seller Account
  • Shopify account
  • 21 Skus
  • Trademark, Pending Trademark
  • Social Media accounts

*Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The Seller currently spends around 3 hours per week, with an extra 3-5 hours at the end of the month on:

  • Answering customer inquiries
  • Checking ad campaigns
  • Checking inventory levels

Reason for Sale

The Seller is looking to sell now as they would like to invest in another opportunity in which would require significant cash.

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Listed By


Sale Pending: No

First Seen: Tue, Jul 10th 2018

Last Updated: Thu, Jul 12th 2018


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