Back to Listings Listing #44793: Baby

Asking Price : $84,318

Annual Gross Revenue : $300,982

Annual Net Profit : $45,992

Profit Multiple : x1.83

Inventory Value: -

R-Index : 189

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From the Broker

This listing is for an Amazon FBA business created in June 2017 in the baby niche. The included Amazon Seller Central Account has two SKUs both of which have good reviews and one of which is currently 'Amazon's Choice'. Trademarks are in place and pending, website and social have been set-up, and a UK Amazon account has been created, all opportunities for the Buyer to expand on in this quickly growing, mostly hands-off, business.
One product was launched in June 2017, the other product was launched in November 2017 and after some stock-outs because of its success, it reached a stable selling position. The BSR is between 1000-2500 for both products and they hold the top position for some main keywords on Amazon US. Trademark applications are pending, and once completed, will be eligible for Amazon Brand Registry 2.0.

The Seller spends around an hour or two a day checking inventory and planning for the next 3-6 months supply. They reorder products and arrange to ship using a freight forwarder who replenishes inventory to Amazon every 2-3 weeks. The Seller runs Amazon PPC campaigns and readjusts bids weekly. From time to time the Seller responds to customer questions as they come in.

*The Amazon UK account is only slightly profitable and has not been included in the valuation by Empire Flippers. The Seller is happy to include this account if the Buyer wishes.

*We've decided to use an 8-month average because we felt that a 12-month average did not accurately represent the current state of the business.

Site Highlights

Average Monthly Revenue: $25,082

Average Monthly Expenses: $21,249

Average Monthly Net Profit: $3,833

* We are using the last 8 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Amazon Seller Central account
  • 2 SKUs
  • Social media accounts
  • WordPress site (Not yet monetized)
  • Trademarks registered and in progress

*Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The Seller currently spends around 5 to 10 hours per week:

  • Reordering products with suppliers (every 2-3 months)
  • Arranging shipping from China to the US through freight-forwarder
  • Instructing warehouse to replenish inventory to Amazon warehouse every 2-3 weeks.
  • Settling payments to suppliers/freight forwarder as necessary.
  • Checking the inventory level and plan inventory for next 3-6 months.
  • Running Amazon PPC campaigns and check/readjust bids every 2-3 days/weekly.
  • Checking listings and sales on daily basis.
  • Responding to customer questions regarding products – on average 1 question every 2-3 days.

Reason for Sale

The Seller would like to focus more on their family.

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Listed By


Sale Pending: No

First Seen: Tue, Jul 10th 2018

Last Updated: Wed, Aug 8th 2018


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