Back to Listings Listing #44704: Industrial Equipment

Asking Price : $98,117

Annual Gross Revenue : $103,105

Annual Net Profit : $36,794

Profit Multiple : x2.67

Inventory Value: -

R-Index : 138

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From the Broker

This listing is for an ecommerce business created in 2002 in the industrial equipment niche. The site features a specific tool used by municipalities, industrial sites, and government agencies. The business has been run in a dropship manner, and the Seller has recently transitioned into having the manufacturer hold inventory. The business has been performing well in 2018 and requires minimal work from the Seller.

The primary source of traffic is good old fashioned word-of-mouth. This means there are several opportunities for the Buyer to increase traffic as very little marketing has been done by the Seller. Upon buying the business in 2016 the Seller redid the website and updated CAD drawings for the current products. The Seller's only ongoing expenses are professional photos, minor website updates, and design & prototyping of new accessories.

*Business was started in 2002 and the current website dates back to June 2004. As the business was bought by the current owner in April 2016, we do not have financial information from before the acquisition.

*Though large expenses due to R&D were incurred in Nov & Dec 2017, the Seller believes these will cut down on manufacturing costs and will not be recurring expenses. In any case, this is a benefit to the buyer as the new products are being brought to market this year.

*P&L is in cash basis accounting. COGS are normally paid upfront and customers are given 30 days payment terms.

*We've decided to use a 9-month average because we felt that a 12-month average did not accurately represent the current state of the business.

Site Highlights

Average Monthly Revenue: $8,592

Average Monthly Expenses: $5,526

Average Monthly Net Profit: $3,066

* We are using the last 9 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Primary domain & all site content/files
  • Supplier relationship
  • Current SOPs
  • All trademarks
  • Names, Intellectual Property

*Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The Seller currently spends around 1-5 hours per week:

  • Answering email/phone questions
  • Processing orders
  • Bookkeeping

Reason for Sale

The Seller bought this site via a local broker with aspirations of ramping marketing and growing revenue for a turnaround play. As the Seller now has a new day job that is eating all of their time, it's time to sell it. The Seller doesn't like marketing so they haven't done any for this site. Passing the site on to someone who is savvy at increasing traffic and marketing would help this business realize it's potential in the industry.

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Sale Pending: No

First Seen: Tue, Jul 3rd 2018

Last Updated: Tue, Sep 18th 2018


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