Back to Listings Listing #44671: Audio, Audio

Asking Price : $1,145,416

Annual Gross Revenue : $1,182,300

Annual Net Profit : $327,261

Profit Multiple : x3.50

Inventory Value: -

R-Index : 111

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From the Broker

This listing is for an affiliate 4-site package created between 2014 to 2018 in the audio niche. The sites feature audio software deals and partner with audio software companies to offer limited-time discounts on their products and take a 30-50% cut of revenue. Deals are announced to a private and highly engaged mailing list of 60,000 people, and the business does heavy retargeting on Facebook. With strong growth and a team in place, a minimal number of hours are required to run the business.

Traffic is acquired via the mailing list (with over 60K subscribers and a 25% open rate), paid ads on Facebook and Adroll, affiliates and posting in industry forums. With over 150 partners, the business works with some partners repeatedly, and others only once or twice depending on how successful the partnership is. The business just recently ran a promotion with one of the largest companies in the industry and this increased the reputation and visibility of the business amongst other software partners.

The Seller spends about 2 hours a week on the business thanks to a team of employees who will stay on with the new owner. The General Manager oversees day-to-day running of the sites, a Deal Manager, an Assistant Deal Manager, a Customer Support Specialist, a Back-end Web Developer, a Front-end Web Developer, and a Graphic Designer all take care of crucial aspects of the business so the Seller can focus on the tasks that can't be outsourced.

Though Empire Flippers only gives valuations based on past performance, it is worth noting the business has several future projects set up that are likely to increase revenue including a few deals with a big affiliate, a Black Friday promotion, a 12 days of Christmas promotion, and creating/releasing products that are owned outright so the business will keep 100% of the revenue those generate. The Seller is also willing to go above and beyond in their support of the Buyer.

*Three of the sites are built with Wordpress and use WooCommerce, one of the sites is a static HTML site using Gumroad.

*Though the Seller does have a few other businesses in the music niche, none are in competition with the four sites in this listing.

Site Highlights

Average Monthly Revenue: $98,525

Average Monthly Expenses: $71,253

Average Monthly Net Profit: $27,272

* We are using the last 12 months to determine the averages.

Assets Included in Sale

For Site 1 created in February 2014, Site 2 created in February 2016, Site 3 created in April 2018, and Site 4 created in Q1 2014, included in the sale of this business are:

  • Primary domain & all site content/files/ source code
  • Associated subdomains (used for testing)
  • Social Media accounts: Facebook (20K combined likes), Twitter (6K combined followers), Youtube, Soundcloud
  • Email lists
  • Affiliate list
  • All SOP’s and spreadsheets associated with above domains (hosted in Google Docs).
  • Advertising accounts
  • Several business tool accounts

Work/Skills Required

The Seller currently spends around 2 hours per week:

  • Creating the company outreach list which only takes a few mins and can be planned for a full year in advance.
  • Having the weekly call with the General Manager – takes half an hour to 1 hour per week.
  • Sending any required payments via bank transfer, and do other occasional finance-related tasks that can’t really be outsourced.

Reason for Sale

This website has been a side-project for the Seller. He now wants to simplify his business and focus more on his composing work (his main source of income).

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Sale Pending: No

First Seen: Mon, Jun 25th 2018

Last Updated: Tue, Jun 26th 2018


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