The target is a fully branded, International eCommerce Retailer in the Skin Care and Cosmetics Beauty Space, offering a large line of branded, top-shelf, high-volume consumable and core SKUs all direct to consumer with a highly polished Shopify eCommerce website featuring a user-friendly, branded promotional and high conversion front end complimented by a decidedly sophisticated back-end integration designed to maximize conversion and streamline workflow. With all of the latest technology at work within the website, every opportunity is leveraged to ensure a sale including a full suite of highly effective abandoned cart tools and strategies.
The products are all marketed as Cruelty Free Beauty products, and include products for the eyes, face, lips, hair, nails, hair removal, teeth whitening, and beauty accessories, including makeup brushes, pens, and travel cases. Altogether, there are over 400 products offered within these various Beauty Categories, making this a well-rounded offering that is ready to scale.
Currently realizing a highly attractive $36 average ticket price on its website and enjoying low seasonality to its performance, this 100% remotely fulfilled brand uses a 3PL for all logistics and is perfectly situated for most any buyer looking to either get into the Beauty Space by starting with a platform like the target company, or for those looking to bolt on to a high growth brand already proven in the space. Since inception, this savvy retailer has accrued a massive following of over 230,000 subscribers on Facebook and over 45,000 on Instagram in a segment that is extremely social focused. There is a lot of room for growth here as well.
Additionally, the company has built a strong foundation with a focus on growth. Rare for an eCommerce company, they have 14 people on staff to handle operations both now and as the company scales. And with 400-500 orders shipped per day at current levels, the company needs a solid workforce to maintain customer support and social connections.
This cosmetics juggernaut is a turn-key opportunity asking very little of ownership in terms of workload thanks to a smartly configured fulfillment platform and reliable suppliers providing exclusive US distribution rights to the US domestic market as a whole for this brand alone. This company has succeeded at a high level in establishing a trusted brand through paying attention to every detail throughout the process, from website design, to the purchasing experience, to social exposure – all critical aspects to provide the female demographic the confidence they need to purchase highly personal cosmetic products and develop a loyalty to the brand they love.
With 50% of its sales coming from outside the US domestic market, this brand has demonstrated international appeal and enjoys profitable growth without ever having set foot on the most potent online platform available for this segment – Amazon.com. Taking these products into the Amazon world both domestically and internationally, and additional sales platforms like Wal Mart, Jet, eBay, Pinterest and others would be an immediate high-ROI growth opportunity for any new owner, potentially doubling or tripling sales very rapidly.
This platform opportunity is scaling and ready for additional scale.
This Cosmetics Retailer Represented by:
Tech & Website Business Brokers
Sale Pending: Yes
First Seen: Thu, Jun 7th 2018
Last Updated: Fri, Jul 27th 2018