Back to Listings Listing #44615: Apparel & Accessories

Asking Price : $116,702

Annual Gross Revenue : $126,911

Annual Net Profit : $56,017

Profit Multiple : x2.08

Inventory Value: -

R-Index : 169

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From the Broker

This listing is for an ecommerce and dropshipping business created in July 2016 in the apparel & accessories niche. This Shopify site features apparel in the fitness niche. The site gets traffic from a combination of Instagram 60%, organic search 17%, and 13% direct. There is also an email list of almost 5k which does well for its size with automation in place. With 20% of the business coming through from dropshipped products, this business requires very few hours of work each week.

One thing to note is that this well-established brand boasts 15% returning customers. The site has high rankings for some keywords, and though the Seller hasn't outsourced any new content for quite some time, this is an opportunity for the new Buyer to continue. It should also be noted that the Seller is happy to go above and beyond to support the new Buyer.

*Though the site had very strong performance Dec 16, Jan 17, Feb 17 ($10k+), due to personal circumstances, the Seller gave the business less attention, which resulted in declining revenue.

*Some slow-moving SKUs are stored and shipped by the owner to save on warehousing cost. These products can easily be moved to the 3PL warehouse upon request.

*The seller has purchased a link building package from Fiverr, more information can be provided to active depositors.

Site Highlights

Average Monthly Revenue: $10,576

Average Monthly Expenses: $5,908

Average Monthly Net Profit: $4,668

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Primary domain and all site content /files
  • Email list of approximately 5k
  • Instagram 85k+ followers
  • Facebook 700+ followers
  • Twitter 1200+ followers
  • Shopify account
  • Supplier contacts

*Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The Seller currently spends around 2-5 hours per week:

  • Daily:
    • Making sure fulfillment is taken care of
    • Customer support (which can be outsourced to a VA)
  •  Weekly:
    • Product development, if needed
    • Email campaigns
  •  Monthly:
    • Campaign and expense analysis
    • Action on what needs to be updated

Reason for Sale

Though the Seller is proud to have grown something from their closet to shipping all over the world, they would like to focus on school and move in a different direction in their career.

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Listed By

Sale Pending: No

First Seen: Mon, May 21st 2018

Last Updated: Tue, Jan 15th 2019

Rhodium Weekend 2015
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