This listing is for an app business created in December 2016 in the gaming niche. The site earns money through ads and in-app purchases. The business comes with a portfolio of 120+ games and has over 8M organic downloads with 372k+ active users and 1.1M monthly active users. From the beginning, the Seller structured the business to be a “branded“ company in order to build up a users base and community which are supporting long-term growth.
This business makes games for Google Play, the iOS App Store, and the Amazon store. It is monetized with several ad networks with a mediation partner, which is a bidding system to always get the highest paying ads inside the game. With so many games in the market, the business is also able to cross-promote the games to get high positions in the charts. Last off, the business sells several in-app “bundle packages” directly to the user.
This business requires very little time. A few clicks will get the money from the ad network to the bank. One option is to keep the business where it is at and enjoy the revenue. Another option, which the Seller has established, is to continue growth by pushing out more new games. Currently, a full-time artist produces about 5-6 new assets for a new game per month. Every Friday the Seller puts the new assets into the Unity Source code and uploads it to the Google Play store. This is an established process and takes about 4 hours. In this last year, the business produced over 100+ games.
The Buyer could be a unity developer or a business person who would outsource development, as the Seller has set up a repeatable process to build more games. This particular gaming niche has endless sub-niches and keywords to be capitalized on. There is also an email list of 3k+ customer emails, that could be used for a newsletter. Many of the emails received are the appreciation of the games, suggestions, and requests for particular new games.
*Though the artist is not aware of the sale of the business, the Seller feels the artist would have no problem continuing with the new Buyer.
*In the graph below, ‘Page Views’ are Google Play downloads per month and ‘Users’ are iTunes downloads per month.
*To limit the risk of competition, the App titles will not be automatically revealed to depositors. The Seller is happy to discuss the specifics on a Buyer/Seller conference call.
Average Monthly Revenue: $25,453
Average Monthly Expenses: $850
Average Monthly Net Profit: $24,603
* We are using the last 12 months to determine the averages.
Assets Included in Sale
Included in the sale of this business are:
The Seller currently spends around 5-6 hours per week:
Reason for Sale
The Seller wants to explore a different gaming niche.
Sale Pending: No
First Seen: Mon, May 21st 2018
Last Updated: Thu, Jul 5th 2018