Back to Listings Listing #44531: Health & Personal Care

Asking Price : $247,792

Annual Gross Revenue : $247,431

Annual Net Profit : $82,598

Profit Multiple : x3.00

Inventory Value: -

R-Index : 125

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From the Broker

This listing is for a 2-site ecommerce, Amazon FBA, and dropshipping business package created in January 1995 in the health & personal care niche. In addition to selling products to consumers via a website and on Amazon, this established business has multiple government and international supply contracts in place that will last for years to come (guaranteed income reducing deal risk). The business has very good earnings history, very strong traffic, and thanks to a team in place, requires low work hours of the Seller.

One of the sites in this business contains a number of products that are revenue and profit generating but have not been included in our valuation of this business because we have a company policy to not promote this particular type of products. If the Buyer wishes, this collection of products could be a focus since in the last year it brought in $9600 in profit.

All processes are documented in a wiki which would allow anyone to take over from day one. The Seller will provide all support necessary to help the Buyer, and is committed to a successful transition. The business employs a part-time operations manager and a full-time VA. The VA may stay on with the Buyer if desired. The operations manager has expressed interest in staying on for the transition period but would like to focus on other businesses. The VAs handle the bulk of the day-to-day tasks, so the Seller has primarily focused on the strategic direction of the business and checking in with the employees. The Seller is confident they can help find replacements for any employees if necessary.

The two sites are related and have a high overlap with existing products and supplier mix. The main site was created in 1995 after a brick-and-mortar store transitioned to the web and was one of the first websites to feature an online shopping cart. The side of the business associated with this site brings in the majority of revenue. The second site was created in April 2013 and recently acquired by the Seller. Both sites receive a lot of organic traffic which helps reduce the main site's reliance on the government contracts and international contracts.

*About 90% of orders are fulfilled by a third-party company, while the remaining percentage of orders are dropshipped. The inventory is held in the third-party company's warehouse in the US.

*Site traffic for the main site slightly decreased from a high in December 2016 due to the server company removing a redirect table for about 2 weeks. Another drop was caused by removing the Google Analytics tracking code during a security update.

*The second site's traffic analytics were turned off by the previous owner in August 2017.

Site Highlights

Average Monthly Revenue: $20,619

Average Monthly Expenses: $13,736

Average Monthly Net Profit: $6,883

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Main site domain
  • Second site domain
  • Several associated domains
  • Social media profiles
  • Amazon Seller Central account
  • Supplier contacts
  • Extensive documentation & SOPs
  • Government contracts

Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The Seller oversees the strategic direction of the business and checks in with contractors and employees. There are many procedures in place that ensure work is completed seamlessly.

The operations manager (is interested in transitioning the business to the Buyer, but may not stay on permanently) oversees the warehouse and the VA, in addition to other operation-related tasks including inventory management.

The VAs handle the bulk of the day-to-day tasks such as customer service, new product listings, dropshipping items, etc. They may stay on with the Buyer if desired.

Reason for Sale

The Seller is looking to sell this business as their other, larger business is taking too much time and they'd like to focus on it.

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Listed By


Sale Pending: No

First Seen: Mon, May 14th 2018

Last Updated: Fri, Oct 19th 2018


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