Back to Listings Listing #44324: Health & Fitness

Asking Price : $119,777

Annual Gross Revenue : $65,759

Annual Net Profit : $47,911

Profit Multiple : x2.50

Inventory Value: -

R-Index : 145

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From the Broker

This listing is for an info product business created in September 2016 in the health & fitness niche. This business sells workout and nutrition plans (3 products) on their WordPress site and Clickfunnels sales pages. The business gains the majority of its traffic from Pinterest with 33k+ followers. High converting clicks directly to the sales page also come from Instagram with 260k+ followers. This business shows strong growth throughout the year, even after the usual ‘New Year fitness bump’.

The marketing is run 90% on autopilot. The Seller uses a VA and can provide training material for the new Buyer’s VA, as well as screen captures of how the processes are completed. The Seller works between 5 – 10 hours on the site. Daily tasks include replying to a few emails though much of the rest of the time is spent toying with marketing, funnel ideas etc. The Seller has done under 5 hours work in the past and a VA could be employed to continue the grow the business by pumping out Pinterest content even further using a system the Seller developed.

Regarding opportunities for the Buyer, the Seller points out that money only currently comes from the sales funnel, which sees roughly 50,000 clicks a month, whereas the blog gets on average 450,000 clicks a month. If better use was made of monetizing the blog traffic with products, it would likely be more effective. There is also an email list of almost 30k, that the Seller is not using to its full capacity.

*The Seller is not personally tied to the info products.

**There is AdSense on the website but it is excluded from earnings and will not be transferred.

***Some content on the site, though original and created by the Seller, has been copied and used on other websites.

****October 2017 was a low month for the business as the Seller had started traveling the world earlier that year and wasn’t working as effectively. They were also investing into new marketing streams that didn’t turn out fruitfully.

Site Highlights

Average Monthly Revenue: $5,480

Average Monthly Expenses: $1,487

Average Monthly Net Profit: $3,993

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Primary domain and all site content /files
  • All of the various product funnel variations on Clickfunnels
  • Email list 28k+
  • Pinterest Account 33k+
  • Instagram Account 265k+

Work/Skills Required

The Seller currently spends around 5-10 hours per week:

  • Replying to 2-3 emails.
  • Toying with marketing, funnel ideas etc.

The Seller has done under 5 hours work in the past and feels this currently level of time commitment isn’t needed.

Reason for Sale

The Seller is just not passionate about the business.

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Listed By


Sale Pending: No

First Seen: Mon, May 14th 2018

Last Updated: Fri, May 18th 2018


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