Back to Listings Listing #44571: Home & Kitchen

Asking Price : $225,057

Annual Gross Revenue : $152,160

Annual Net Profit : $93,127

Profit Multiple : x2.42

Inventory Value: -

R-Index : 149

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From the Broker

This listing is for an ecommerce business created in November 2015 in the kitchen & dining niche. The nicely branded site sells a variety of a specific type of kitchenware that is useful, better for the environment, and popular with the health-conscious crowd. The Seller patented and trademarked the products. This business requires minimal work for the Seller.

All traffic is from social media, primarily Facebook, with 36k+ followers. They also have an Instagram with 3k+ followers and a 6k+ email list, with an automated follow-up sequence already in place. The business currently sells only in Australia, and expanding the business globally is a growth opportunity for the new owner to consider.

The Seller uses a logistics company for shipping so the Seller only handles customer inquiries and the reordering of stock. The Seller will provide contacts for their Agent and manufacturers in China. The Agent looks after quality control and takes care of translation. A social media marketing specialist was also hired on a contract basis. The majority of content comes from customer feedback and positive reviews of the products.

*Initially, the site was on Shopify but moved to Woocommerce in 2017.

Site Highlights

Average Monthly Revenue: $12,680

Average Monthly Expenses: $4,920

Average Monthly Net Profit: $7,761

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Domain
  • Site content/files
  • Trademark & patents
  • Email List 6K+
  • Facebook 33K+ followers
  • Instagram almost 2.5K+ followers
  • Pinterest 4.5K+ monthly viewers

Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

Day to day of this business includes handling customer enquiries and reordering of stock, most gets sent to the warehouse for them to follow up. The seller also meets up once a week with the social media manager on promotions and analytics.

Reason for Sale

The Seller is looking to sell this business since they currently have family and other business commitments.

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Listed By


Sale Pending: No

First Seen: Mon, Apr 30th 2018

Last Updated: Fri, Nov 16th 2018


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