The target is a 14-year established eCommerce Website operating in the Private Consumer and Law Enforcement Safety & Training Equipment sector, offering over 15,000 SKUs and boasting a well-recognized name in the space as a leading provider of core SKUs consumed by a broad range of Government, Municipal, B2B and B2C customers alike.
The product categories include training (dummy) weapons, suits/pads, surveillance equipment, road safety gear and much more. As retail segments go, this is a nearly recession proof play for an online retailer with more offices, schools, and government agencies demanding training and protection services and product growth more than ever. This company is currently enjoying consistent year over year growth, boasting a highly attractive $250 average ticket value thanks to the nature of the space, it’s primary buyer demographics, and a solid brand presentation.
This company has maximized margins and OPEX with a hybrid shipping platform - 95% of fulfillment is drop-shipped direct to the customer with only 5% of inventory shipped in-house, meaning minimal warehouse space is required for ongoing operations. Ownership currently invests only 15 hours weekly to oversee profitable operations, allowing for maximum time investment into business growth and scaling efforts, as well as making for a relocatable business that almost anyone can operate, anywhere in the world.
To date, this successful retailer has achieved year-over-year growth on nearly zero paid advertising or social investment – it currently offers a meager selection on Amazon and has yet to truly move the needle on its seller central account, which is its most viable scale opportunity, both in terms of incremental revenue growth, as well as fulfillment and customer service opportunities, such as Amazon’s Fulfilled by Amazon (FBA) platform.
With such a broad and comprehensive SKU offering on-hand, repeat B2B and B2C buyers in great number and the potential for account sales to government, school and other large clients just beyond the horizon, this is a gem of an acquisition in a space that is not only nearly recession-proof, but projected to grow in the near term within the USDM thanks to social and political trends that show no sign of changing course.
This eCommerce Website Represented by:
Technology & Internet Business Brokers
Sale Pending: Yes
First Seen: Fri, Apr 27th 2018
Last Updated: Fri, Jul 27th 2018