Back to Listings Listing #44432: Apparel & Accessories

Asking Price : $483,103

Annual Gross Revenue : $711,012

Annual Net Profit : $194,292

Profit Multiple : x2.49

Inventory Value: -

R-Index : 146

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From the Broker

This listing is for a dropshipping and affiliate business created in August 2016 in the apparel & accessories niche. The business provides a selection of 750+ fashion accessories primarily for men, with new products added monthly. The business relies heavily on Facebook & Instagram ads and retargeting to market the products and drive traffic to the site.

In addition to the dropshipping revenue, the site also earns affiliate commissions on sales made via Aliexpress.

Two main suppliers for the business white label some of the products with the brand’s logo, including custom packaging. This creates a stronger connection with the customer and allows these products to be priced higher that competition. White labelling more products is a great growth opportunity for the business.

Between their substantial growth, the low amount of hours per week, the plethora of products, a Facebook page of 40K+, an Instagram page of 58K+, a Manychat page of 7.2K+, an email list of 37K+ and well-trained employees, this business is covering many bases. They also have strong numbers from a CPA affiliate network and are reducing the risk compared to single-source traffic.

The seller has set up automation with Facebook Messenger bot and Mailchimp to reduce support, promotion, and cart abandonment work. This sale also includes native iOS and Android Mobile apps with 6K+ installs.

The email list features 37K+ subscribers and is monetized. There are email flows in place for welcome emails, cart abandonment, product recommendations, customer comeback, and app installation. Newsletters go out to the list twice per week, plus resends to non-openers. Occasional promotional emails and bi-monthly recommendations based on a customer’s shopping are also sent out.

The business has an experienced team consisting of 8 remote freelancers. These freelancers handle the following tasks: customer support, operation support, order processing, order listing, email marketing, and influencer marketing.

Site Highlights

Average Monthly Revenue: $59,251

Average Monthly Expenses: $43,061

Average Monthly Net Profit: $16,191

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale are:

  • Primary domain
  • Secondary domain
  • Site content/files
  • Shopify theme
  • Facebook ad account (including dozens of audiences)
  • Social media pages (Facebook & Instagram)
  • Manychat subscribers
  • Email list and templates
  • Native iOS and Android apps
  • An experienced team consisting of 8 freelancers
  • SOPs and detailed training videos
  • Branding
  • Other accounts that are required to operate the business (ZenDesk, Dropified, Adroll, Mailchimp, Admitad, Slack, etc.).

Work/Skills Required

The Seller has automated most tasks to remote freelancers, so their time is primarily dedicated to managing the business and working on marketing strategy. They spend about 1-2 hours per day.

Reason for Sale

The Seller is looking to sell this business as they are co-founding a software company and need to dedicate a lot of time and capital.

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Listed By

Sale Pending: No

First Seen: Mon, Apr 16th 2018

Last Updated: Mon, May 14th 2018

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