Back to Listings Listing #44432: Apparel & Accessories

Asking Price : $456,851

Annual Gross Revenue : $895,167

Annual Net Profit : $182,741

Profit Multiple : x2.50

Inventory Value: -

R-Index : 145

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From the Broker

This listing is for a dropshipping and affiliate business created in August 2016 in the apparel & accessories niche. The business provides a selection of 750+ men's fashion products, including footwear, with new products added monthly. Between the growth, the plethora of products, the strong social presence totaling over 100K+ followers, and well-trained employees, the Seller works very few hours each week.

The business relies on Facebook & Instagram ads and retargeting to market the products and drive traffic to the site. This is outsourced. The business also has strong numbers from a CPA affiliate network and are reducing the risk compared to single-source traffic. In addition to the dropshipping revenue, the site also earns affiliate commissions on sales made via Aliexpress.

This sale also includes native iOS and Android Mobile apps with 8K+ installs. The Seller has set up automation with Facebook Messenger bot and Mailchimp to reduce support, promotion, and cart abandonment work. The email list features 45K+ subscribers and is monetized. There are email flows in place. In addition, newsletters go out to the list twice per week, plus resends to non-openers. Occasional promotional emails and bi-monthly recommendations based on a customer's shopping are also sent out.

The business has an experienced team consisting of 8 remote freelancers. These freelancers handle the following tasks: customer support, operation support, order processing, order listing, email marketing, Facebook ads, and influencer marketing. Two main suppliers for the business white label some of the products with the brand's logo, including custom packaging. This creates a stronger connection with the customer and allows these products to be priced higher than the competition.

Site Highlights

Average Monthly Revenue: $74,597

Average Monthly Expenses: $59,369

Average Monthly Net Profit: $15,228

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale are:

  • Primary domain
  • Secondary domain
  • Site content/files
  • Shopify theme
  • Facebook ad account (including dozens of audiences)
  • Social media pages
    • Facebook 45K+ followers
    • Instagram 65K+ followers
  • Manychat subscribers
  • Email list and templates
  • Native iOS and Android apps
  • An experienced team consisting of 8 freelancers
  • SOPs and detailed training videos
  • Branding
  • Other accounts that are required to operate the business (ZenDesk, Dropified, Adroll, Mailchimp, Admitad, Slack, etc.).

Work/Skills Required

The Seller currently spends around 8-10 hours per week:

  • Managing the team (when required)
  • Reviewing the store’s weekly performance
  • Communicating with suppliers
  • Adding new items to the store
  • Keeping the SOPs and company policies up to date

Reason for Sale

The Seller is looking to sell this business as they are co-founding a software company and need to dedicate a lot of time and capital.

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Listed By

Sale Pending: No

First Seen: Mon, Apr 16th 2018

Last Updated: Mon, Sep 24th 2018

Rhodium Weekend 2015
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