Back to Listings Listing #44262: Apparel & Accessories

Asking Price : $110,362

Annual Gross Revenue : $666,432

Annual Net Profit : $45,672

Profit Multiple : x2.42

Inventory Value: -

R-Index : 149

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From the Broker

This listing is for a dropshipping, ecommerce, and affiliate business created in November 2015 in the apparel & accessories niche. The site specializes in a specific type of jewelry for women, some of which are exclusive designs. A significant amount of orders are dropshipped, but some products are also fulfilled from inventory held in a US fulfillment center. The business is currently based in Europe, so a US citizen would be able to come in and lower expenses immediately by using the Shopify Payments gateway.

In addition to jewelry, there are other apparel & accessory products available. Some customers have subscribed to receive products monthly. Affiliate commissions are earned from sales with the supplier.

The business utilizes a part time assistant that does accounting and other management processes. They will not continue with the business, so it will be up to the new owner if they’d like to outsource the tasks or take on the work themselves. Two VAs are currently handling customer support queries and the ordering of dropshipped products. One or both of these VAs could continue working for the new owner. They are experienced and know the ins and outs of the site and products very well.

A Facebook page with 209K+ followers is an important asset for the business. It is used to post new products, sales, and used to run ads — the main traffic strategy. An Instagram profile with 4K+ followers has been growing steadily and brings in occasional sales. Other social assets included in the sale are a Pinterest profile (250+ followers) and a YouTube channel. The channel is negligible in terms of sales, but has been used for a tutorial video and a few videos for a contest that was ran in 2017.

When it comes to email marketing, the business includes a list of 65K+ subscribers that is monetized via weekly broadcasts. There are also follow up campaigns in place for cart abandonments and visitors that haven’t purchased any products yet.

* A portion of profits are donated to various charities — part of the business’ mission.

Site Highlights

Average Monthly Revenue: $55,536

Average Monthly Expenses: $51,730

Average Monthly Net Profit: $3,806

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Domain
  • Site content/files
  • Social media pages (Facebook, Instagram, Pinterest, YouTube)
  • Custom theme with code
  • Email list

Work/Skills Required

Work required for this business includes product research (finding new products to add to the store), negotiations with the manufacturers (1-2 days every month, so this could be outsourced), creation and management of FB ad campaings (most of the time is spent here and it could be outsourced to an Agency if desired), and sending weekly e-mail marketing campaigns.

Reason for Sale

The Seller is looking to sell this business to focus on other ventures.

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Listed By

Sale Pending: No

First Seen: Mon, Apr 16th 2018

Last Updated: Mon, May 14th 2018

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