Back to Listings Listing #44262: Apparel & Accessories

Asking Price : $202,263

Annual Gross Revenue : $656,066

Annual Net Profit : $83,695

Profit Multiple : x2.42

Inventory Value: -

R-Index : 149

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From the Broker

This listing is for a dropshipping, ecommerce, subscription, and affiliate business created in November 2015 in the apparel & accessories niche. The Shopify site specializes in a specific type of jewelry for women, some of which are exclusive designs. With the majority of customers in the US, this worldwide business has a combined social outreach of over 350K viewers and a large email list. The business is currently based in Europe, so a US citizen would be able to come in and lower expenses immediately by using the Shopify Payments gateway.

Some customers have subscribed to receive products monthly. Affiliate commissions are earned from sales with the supplier. In addition to jewelry, there are other apparel & accessory products available. A significant amount of orders are dropshipped, and some products are fulfilled from inventory held in a US fulfillment center. After the US, the majority of sales come in from Canada and the UK, followed by Australia and the Philippines and then virtually everywhere around the globe.

A Facebook page with 210K+ followers is an important asset for the business. It is used to post new products, sales, and used to run ads — the main traffic strategy. An Instagram profile with 4K+ followers has been growing steadily and brings in occasional sales. Other social assets included in the sale are a Pinterest profile 140K+ monthly viewers and a YouTube channel. The channel is negligible in terms of sales, ut has been used for a tutorial video and a few videos for a contest that ran in 2017. When it comes to email marketing, the business includes a list of 65K+ subscribers that is monetized via weekly broadcasts.

Though the Seller currently puts 30 hours a week into the business, this is because they like managing the Facebook Ads and email marketing campaigns. If these were outsourced, the site could be managed devoting less than 8 hours a week managing the providers, the VAs, freelancers, or any agencies involved.

Two VAs are currently handling customer support queries and the ordering of dropshipped products. One or both of these VAs could continue working for the new owner, as desired. They are experienced and know the ins and outs of the site and products very well. The business also has a part time assistant that does accounting and other management processes. She will not continue with the business, so it will be up to the new owner if they’d like to outsource the tasks or take on the work themselves.

* A portion of profits are donated to various charities — part of the business’ mission.

Site Highlights

Average Monthly Revenue: $54,672

Average Monthly Expenses: $47,698

Average Monthly Net Profit: $6,975

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Domain
  • Site content/files
  • Social media pages (Facebook, Instagram, Pinterest, YouTube)
  • Custom theme with code
  • Email list

*Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

Work required for this business includes product research (finding new products to add to the store), negotiations with the manufacturers (1-2 days every month, so this could be outsourced), creation and management of FB ad campaings (most of the time is spent here and it could be outsourced to an Agency if desired), and sending weekly e-mail marketing campaigns.

Reason for Sale

The Seller is looking to sell this business to focus on other ventures.

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Listed By

Sale Pending: No

First Seen: Mon, Apr 16th 2018

Last Updated: Wed, Dec 5th 2018

Rhodium Weekend 2015
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