Back to Listings Listing #44390: Home Accessories

Asking Price : $454,911

Annual Gross Revenue : $826,175

Annual Net Profit : $209,959

Profit Multiple : x2.17

Inventory Value: -

R-Index : 163

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From the Broker

This listing is for an Amazon FBA business created in August 2016 in the home accessories niche. The included Amazon Seller Central account features 13 accessory product SKUs used for a popular pastime and marketed as gifts. The products are sold in the US and EU (UK, FR, DE, ES, & IT) Amazon marketplaces with room to expand to other countries.

Not all of the products are listed on the US marketplace, so expanding the full range to the US is a big growth opportunity for the business. To date, cashflow limitations have prevented the seller from pursuing this.

There are two domain names associated with the business that are used for social proof only. Sales are not made through the sites.

There is one employee with the business that handles tasks like customer service, checking for hijackers, checking product listings, issuing refunds, managing listings, managing PPC and recording sales & conversions. This employee would be willing to continue with the new owner after the sale.

For social media, the business has profiles set up for Pinterest and Facebook. These are not used for marketing purposes, so there is an opportunity for the new owner to do so. The seller also suggests exploring Facebook ads to bring in more traffic.

The business is a part of Amazon’s Brand Registry program, but the seller doesn’t hold a registered trademark.

* In February 2017, the seller ran out of stock across all countries resulting in a very low month for sales.

 * While the business sold these products under different SKUs since 2015, the current active SKUs have been sold since August 2016.

* The seller has one product SKU that is fulfilled via dropshipping. The sales from this don’t account for a significant amount of overall sales.

Site Highlights

Average Monthly Revenue: $68,848

Average Monthly Expenses: $51,351

Average Monthly Net Profit: $17,497

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • 2 domains and site content/files
  • All social media accounts (Facebook, Pinterest)
  • US and European Amazon Seller Central account with Amazon Merch account (included as a bonus)
  • SOPs

Inventory is not normally included in the list price. Further details can be provided to active depositors.

Work/Skills Required

The seller and the VA spend time on the following tasks to maintain this business:

  • Checking sales and maintaining inventory levels (daily/weekly)
  • Communicating with the VA and taking any necessary actions (daily)
  • Manage PPC campaigns (weekly)
  • Submitting and tracking money transfers between bank accounts (weekly)
  • Checking conversion rates (weekly)
  • Managing keywords around upcoming holidays and events (monthly)
  • Filling out the P&L (monthly)

The seller spends approximately 7 hours per week working on this business.

Reason for Sale

The seller is selling this business to concentrate on a new project.

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Listed By

Sale Pending: No

First Seen: Mon, Apr 9th 2018

Last Updated: Sat, Apr 14th 2018

Rhodium Weekend 2015
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