Back to Listings Listing #44355: Personal Development

Asking Price : $22,964

Annual Gross Revenue : $9,396

Annual Net Profit : $8,616

Profit Multiple : x2.67

Inventory Value: -

R-Index : 138

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From the Broker

This listing is for an affiliate business created in January 2011 and earning since 2014 in the personal development niche. Site content educates readers on specific types of personal development and promotes several affiliate offers from various programs and networks. The business gets a nice split of traffic between social media and organic searches.
The seller created all of the content themselves. The new owner may choose to continue creating it or outsourcing this task.
An email list with 14.2K+ subscribers is included in the sale. New subscribers are consistently signing up for the list via a free toolkit. The seller sends out an email every 2-3 days with a piece of content and an affiliate offer. There are also some automated email follow-ups.
When it comes to social media, the business has a large presence on several platforms. Twitter is the largest with almost 200K followers. The seller has automated the Twitter feed to publish content. The other platforms include Facebook (~12.7K followers), Google+ (~4K followers), and Instagram (~1.9K followers).
* The business received a DMC copyright complaint in May 2017 for a PDF download that was not in the public domain. The page was removed, but affected the organic traffic quite heavily as you will see from the analytics. The seller redesigned that specific page since the move to Wordpress and the organic traffic for that keyword has started to slowly return.
* The seller used a Web 2.0 link package as a part of their link building strategy.
Site Highlights
Average Monthly Revenue: $783
Average Monthly Expenses: $65
Average Monthly Net Profit: $718
* We are using the last 12 months to determine the averages.
Assets Included in Sale
Included in the sale of this business are:

Site content/files
Social media profiles (Twitter, Facebook, Google+, Instagram
Email list
Social Oomph account

Work/Skills Required
On a weekly basis the Seller generally creates 2-3 blog posts which are tied to an affiliate offer. The Seller then sends these out via the social media channels and email list. They also publish an Instagram post every couple of days.
Reason for Sale
The Seller is looking to sell this business to start a new venture in property.

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Listed By

Sale Pending: No

First Seen: Mon, Apr 9th 2018

Last Updated: Sat, Jun 23rd 2018

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