The target is a 16 year old online eCommerce Retailer in the Health and Personal Care space, specializing in compression and training gear for specialized fitness verticals, including therapeutic, orthopedic and surgery recovery products. The product line includes joint braces, chromatherapy supplies and general application exercise accessories.
This broad-spectrum Internet Retailer sees a highly desirable $50 average ticket value across a large SKU lineup, and has achieved substantial growth since 2002 with little to no paid advertising to date. This business exists in a broad and evergreen fitness, surgery recovery, and orthopedic space covering numerous demographics and operates its Amazon Storefront in addition to 7 website domains and other sales channels - primed and ready to scale, this is a home-run opportunity in the sought after fitness gear space today.
Featuring a hybrid shipping model, this business sees a fifty-fifty distribution of fulfillment across FBA and in-house shipping, with manufacturer drop-shipping playing a role as well. Needing only minimal warehouse space, this low-OPEX platform allows for an streamlined fulfillment process asking less than twenty hours weekly of ownership, allowing you to focus the bulk of your time on growing the business.
Currently, this business offers 3,000 SKUs but has yet to comprehensively capitalize on 100% of existing supplier offerings - it can rapidly expand the lineup and begin to see incremental revenue with minimal investment immediately thanks to exclusive supplier relationships. Thanks to this seller’s 16 years in business and excellent position on Amazon and other marketplaces outside the website storefront, international expansion is a ripe & ready opportunity for any new buyer.
Well-positioned in terms of product offerings, revenue performance and especially internal operations, this fitness retailer is a gem of an opportunity that will shine in any capacity – whether this is a bolt-on to an already successful fitness retail business or a standalone part time revenue stream for the fast-moving entrepreneur, this is a fantastic business in a fantastic segment.
This eCommerce Retailer Represented by:
Technology & Website Business Brokers
Sale Pending: No
First Seen: Sat, Apr 7th 2018
Last Updated: Tue, Apr 10th 2018