Back to Listings Listing #43906: General

Asking Price : $696,487

Annual Gross Revenue : $290,580

Annual Net Profit : $278,592

Profit Multiple : x2.50

Inventory Value: -

R-Index : 145

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From the Broker

This listing is for an Amazon Associates, Adsense, and affiliate business created in May 2016 in the general niche. The site specializes in a number of niches and industries including: outdoors, home, garden, health, toys, electronics, gadgets, and gifts. The site earns money from participating in the Amazon Associates program (US, UK, and CA), displaying Adsense ads, and via other affiliate programs. All content is outsourced for this business and the seller has spent the past 13 months developing a system for training writers for the business that will be included in the sale.

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The business currently has been using an intern to do occasional outreach to acquire free, or very low cost, links. The process behind this will also be included in the sale.

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The site is strong in various niches, so focusing on growing these specific niches would be an opportunity for the new owner to grow the business. As it is ranking very high for lots of search terms, it also gains natural links from other websites linking to it as an authority. The site is structured to attain fast load speeds and correct schema for knowledge graphs (rich snippets).

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Included is a Facebook page with 4000+ followers, a Twitter account, and a Pinterest account. The social media profiles haven’t been utilized much. New posts are shared to them, but that’s as far as the seller has gone with regards to social. The seller has also recently implemented push notifications and currently has over 900 users opted in to receive those.

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An email list of approximately 12,000 is also included in the sale. The sellers were looking to set up some campaigns for the Christmas period and Black Friday, but haven’t done anything with the list yet.

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It’s also worth noting that this business includes a custom product management plugin designed for adding products to an article easily. This saves an enormous amount of time (especially in comparison to using EasyAzon) and will allow the new owner to dynamically add/remove products easily as well as manage ASIN’s and custom links for alternative affiliate programs.

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Site Highlights

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Average Monthly Revenue: $24,215

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Average Monthly Expenses: $999

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Average Monthly Net Profit: $23,216

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* We are using the last 12 months to determine the averages.

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Assets Included in Sale

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Included in the sale of this business are the domain, site content/files, SOPs, video tutorials, systems, custom product management plugin, email list with ~12K subscribers, and social media accounts (Facebook, Twitter, and Pinterest).

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Work/Skills Required

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The seller spends time on the following tasks:

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  • Checking up on the writers to make sure they are putting content out
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  • Keyword research (1-3 hours per week)
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  • Checking up on the SEO (2 hours per week)
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  • Website overview check
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Reason for Sale

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The seller is looking to sell this site to gain capital to re-invest back into much larger sites and focus on growing those other sites.

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Listed By


Sale Pending: No

First Seen: Sat, Apr 7th 2018

Last Updated: Thu, Jul 5th 2018


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