Back to Listings Listing #44335: Personal Health

Asking Price : $341,288

Annual Gross Revenue : $1,021,460

Annual Net Profit : $146,266

Profit Multiple : x2.33

Inventory Value: -

R-Index : 154

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From the Broker

This listing is for an Amazon FBA and dropshipping business created in January 2016 in the personal health niche. The business includes the Amazon Seller Central account with 27 active SKUs for a variety of personal health products. In addition to Amazon, a larger selection of products (85+) are available on Walmart, Jet, and the business’ website. Products sold on these platforms are dropshipped from suppliers.

Along with a storefront, the business’ site also features a blog.  The seller outsources blog content with 1-2 new posts published per month. Social media and email marketing are also used as a part of the seller’s marketing strategy.

For social media, there are social profiles for Facebook, Instagram, and Twitter. The business posts to Facebook and Instagram at least once per day and they run a promotional campaign on social media at least once per month.

The email list has over 6K subscribers that receive a newsletter at least once each week. The email newsletters are created by VAs working for the business. The business also includes a list of over 700 Subscribe and Savers from Amazon.

The current VAs will help with the transition of the business, but will not continue on with the new owner. The tasks the VAs currently handle include: customer service, supplier coordination, sales monitoring, price updates, PPC management, social media management, email newsletter, inventory ordering/management, and research (new tools, software, or strategies).

 * Please note that the seller manually picks up one of the products  that is shipped via air freight several times per year. The number of times this happens can be reduced.

Site Highlights

Average Monthly Revenue: $85,121

Average Monthly Expenses: $72,933

Average Monthly Net Profit: $12,189

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are the Amazon Seller Central account, domain, site content/files, social media profiles (Facebook, Instagram, and Twitter), email list, Subscribe and Savers list, Scope (paid for until Feb 2019), and Google Analytics account (with option to keep running paid ad to keep the first result on Google).

Work/Skills Required

Daily –

  1. Ensure there are no problems = (Less than 5 min/day)

  2. Answer customer messages (Less than 5 min/day)

Weekly –

  1. Check inventory levels (Less than 5 min/week)

  2. Speak with marketing agency to discuss where things are at, and what the plan is moving forward (30-60 min/week)

  3. Remove any negative seller feedback (Less than 5 min a week)

Monthly –

  1. Review accounts receivable and payable – decide what to cut out and where to push forward

  2. Review VA’s goals and schedule (15 min/month)

Reason for Sale

The seller is currently working long hours in a day job and doesn’t have time to run the business properly.

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Listed By


Sale Pending: No

First Seen: Mon, Apr 2nd 2018

Last Updated: Sat, Apr 14th 2018


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