Back to Listings Listing #44334: Advertising

Asking Price : $107,400

Annual Gross Revenue : $93,768

Annual Net Profit : $46,032

Profit Multiple : x2.33

Inventory Value: -

R-Index : 154

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From the Broker

This listing is for a SaaS business created in February 2015 in the advertising niche. The business provides a tool for online advertisers looking to improve their conversions. The majority of traffic comes from organic searches, with some generated from mentions on related forums.

The business currently is 100% monetized via subscriptions for the tool. In the past, the business has also offered courses and additional tools, which could be explored again by the new owner. They would simply need to be added to the sales funnel, marketing automations, and in the application itself.

The business currently employs 3 VAs that are happy to continue working on the business with the new owner. The first VA handles billing, while the other 2 handle tasks related to development.

There are social media profiles for the business on Facebook, Twitter, and Google+. There is also a closed Facebook group with over 850 members. The Facebook and Twitter profiles are useful, but not necessary. There is room for improvement in engagement with these platforms. The Google+ account has a very small number of followers and is therefore irrelevant to the business overall.

An email list with about 5K subscribers is monetized via an automated sequence that occurs after the user opts in. There is a lead magnet on the site to get users to opt in. There could easily be additional upsells or downsells added. Other automated sequences are set up for processes, onboarding, cancellations, etc.

Site Highlights

Average Monthly Revenue: $7,814

Average Monthly Expenses: $3,979

Average Monthly Net Profit: $3,836

* We are using the last 7 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Domain (incl. forum subdomain) and site content/files
  • Logo and branding
  • AWS account with all deployment scripts and self-healing fully scalable architecture
  • Documentation
  • Full code and Git Repo
  • All related accounts for things such as email, plugins, payments, customer service, analytics, etc.
  • All social media accounts
  • Email list

Work/Skills Required

The seller spends time on the following tasks to maintain this business:

  • Handling difficult customer questions
  • Handling refunds over $200
  • Creating new content
  • Fielding requests from partnerships or JVs
  • Answering questions in the private members forum

Reason for Sale

The seller is selling this business to concentrate on a new project.

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Listed By

Sale Pending: No

First Seen: Mon, Apr 2nd 2018

Last Updated: Sat, Apr 14th 2018

Rhodium Weekend 2015
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