Back to Listings Listing #44334: Advertising

Asking Price : $112,421

Annual Gross Revenue : $89,460

Annual Net Profit : $48,180

Profit Multiple : x2.33

Inventory Value: -

R-Index : 154

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From the Broker

This listing is for a SaaS business created in February 2015 in the advertising niche. The business provides a tool for online advertisers looking to improve their conversions. The majority of traffic comes from organic searches, with some generated from mentions on related forums. Thanks to support staff in place, this business requires minimal work from the Seller.

The business currently is 100% monetized via subscriptions for the tool. The business has in the past offered courses and additional tools, which could be explored again by the new owner, as these will be included in the sale. The Buyer would simply need to add them back into to the sales funnel, marketing automations, and in the application itself.

The business employs a VA and two contractors that are happy to continue working with the new owner. The VA handles billing, while the contractors handle tasks related to development. The Seller handles any difficult customer support and any large refunds, neither of which happen very often. The Seller also fields requests for partnerships or JV's. Day-to-day running is all automated and managed by the single VA.

An email list with about 5K subscribers is monetized via an automated sequence that occurs after the user opts in. There is a lead magnet on the site to get users to opt-in. There could easily be additional upsells or downsells added. Other automated sequences are set up for processes, onboarding, cancellations, etc.

There are social media profiles for the business on Facebook, Twitter, and Google+. There is also a closed Facebook group with over 850 members. The Facebook and Twitter profiles are useful, but not necessary. There is room for improvement in engagement with these platforms.

*We've decided to use a 9-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.
Site Highlights
Average Monthly Revenue: $7,455
Average Monthly Expenses: $3,440
Average Monthly Net Profit: $4,015
* We are using the last 9 months to determine the averages.
Assets Included in Sale
Included in the sale of this business are:

Domain (incl. forum subdomain) and site content/files
Logo and branding
AWS account with all deployment scripts and self-healing fully scalable architecture
Full code and Git Repo
All related accounts for things such as email, plugins, payments, customer service, analytics, etc.
All social media accounts
Email list

Work/Skills Required
The Seller spends time on the following tasks to maintain this business:

Handling difficult customer questions
Handling refunds over $200
Creating new content
Fielding requests from partnerships or JVs
Answering questions in the private members forum

Reason for Sale
The Seller is looking to sell this business to concentrate on a new project.

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Listed By

Sale Pending: No

First Seen: Mon, Apr 2nd 2018

Last Updated: Mon, Sep 24th 2018

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