The target is a 12-year seasoned, consumer products brand offering a large array of high quality LED Flameless Candles, Hardwired Candle Systems, Candle Holders, Wax Luminaries as well as a large assortment of Beeswax & Organic Candles and related products. All of these products serve the Home Décor & Accessories category through several sales channels (both Direct to Consumer and B2B). Only .3% of sales generate via Amazon.com – a huge, immediate opportunity for growth.
This company primarily caters to interior designers, homeowners - and more specifically - the event and hospitality industries. Specializing in custom-made candle products that are both custom and unique - not commonly seen on retail shelves - and drawing on a niche crowd - this Internet Company yields a $200-$300 average ticket price and produces 30% net margins.
This business is set up with a simple infrastructure and ownership understands how important transition training will be for a buyer. No experience in this sector is necessary because everything will be trained in an efficient, complete manner.
With over 350 products currently offered for sale, there is a great deal of opportunity for growth – all products are currently either drop-shipped or owner-stocked and shipped from a small warehouse. With only a few items available on Houzz and Amazon – two of the most potent online platforms available for the eCommerce space in this segment – this company is primed to fully utilize Amazon and other similar online sales venues in the near term for growth. Expanding offerings on Amazon and Houzz alone would be the simplest and most immediate scale opportunity, potentially doubling or tripling sales in a short period of time.
Having built a profitable platform to date, this branded line of products will immediately benefit from a comprehensive paid ad campaign on search engines and social media. Having already achieved excellent reach in a niche space, broader appeal is steps away thanks to a polished presentation and excellent reviews. Located in a highly desirable niche, the “home décor” segment has excellent staying power and solid social media viability – thus – this is an exceptional business opportunity for any established retailer or a person looking to get into small business ownership for the first time. What is nice about this business is that it is easy to learn, easy to operate and easy to grow.
Tech & Internet Business Brokers
Sale Pending: No
First Seen: Fri, Mar 30th 2018
Last Updated: Wed, May 30th 2018