Back to Listings Listing #44217: Apparel & Accessories

Asking Price : $401,472

Annual Gross Revenue : $634,368

Annual Net Profit : $133,824

Profit Multiple : x3.00

Inventory Value: -

R-Index : 125

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From the Broker

This listing is for an ecommerce and Amazon FBA business created in January 2008 in the jewelry niche. The business sells a variety of jewelry and accessories primarily based around a sub-niche. The largest source of earnings come from sites taking place on the business’ Shopify site. The business also sells products wholesale and expanded to Amazon FBA in mid-2017.

Minimal focus has been put onto Amazon, so this is one of the growth opportunities for the new owner to consider. Another growth opportunity lies in expanding into products that are more expensive. In 2017, the business launched a higher-priced item with great traction, revealing that the audience is okay with a much higher price point. Finally, the business hasn’t focused on gaining new customers in about 2 years, so there is opportunity for paid traffic and top-of-funnel advertising.

There are currently 3 employees operating part-time from an office in Canada where inventory is kept. The customer service employee has been with the company for over 3 years and handles the majority of the work for the business, including fulfilling orders, social media and customer service. The seller has had minimal involvement in the operations over the past 5 years. They typically are just involved in meetings and providing direction. There is an operations manager who splits her time with another company owned by the seller. She is responsible for the bookkeeping and reporting to the seller. The third employee is a graphic designer who also splits their time with another company owned by the seller. The new owner may choose to operate with the customer service employee or opt for outsourcing those tasks as well. The bookkeeping and graphic design work can be easily outsourced. The seller may be open to contracting out the services of the current graphic designer and operations/bookkeeper if required.

The business includes several social media profiles with rather large followings: Instagram (67K+), Facebook (51K+), Pinterest (7K+), and Twitter (14.4K+). The business also has a smaller Google+ account and a YouTube account with about 1.2K subscribers. An email list of over 20K subscribers is also included in the sale. There is a pre-purchase sequence set up and broadcast emails are also sent to this list.

In addition to the main domain, there is a redirected domain and a separate blog domain/site that was previously used.

Site Highlights

Average Monthly Revenue: $52,864

Average Monthly Expenses: $41,712

Average Monthly Net Profit: $11,152

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are:

  • Domain
  • Site content/files
  • SOP manuals for all processes
  • Factory and material suppliers list/contacts
  • Amazon Seller Central account
  • All social media channels

Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The Seller spends time on the following tasks to maintain this business:

  • Speaking with the designer to discuss new designs, email newsletters, photoshoots, and social media marketing images
  • Speaking with the operations manager about team KPIs, QuickBooks, orders, etc.
  • Ensuring the customer service coordinator is completing their duties

The Seller spends about 5 hours per week maintaining this business.

Reason for Sale

The Seller is looking to sell this business to concentrate on a new project.

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Listed By

Sale Pending: No

First Seen: Mon, Mar 26th 2018

Last Updated: Thu, Jun 21st 2018

Rhodium Weekend 2015
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