With almost 15k Facebook followers and over 18k Instagram followers, the social media accounts are indispensable for this business. These channels are used to showcase new products and give customers the chance to tag/shoutout the business' accounts when they wear items purchased from the business. This means that the accounts are important for both paid and free traffic.
An email list of about 5,500 subscribers is used to send out weekly update newsletters. There is also an abandoned cart email that goes out automatically to try to bring potential customers back to the site. The Sellers have also added an app which sends these abandoned cart messages via Facebook Messenger. This has been very effective.
While the site was previously multilingual, the Sellers recently decided to update it to English-only to make transactions and customer service easier. Additionally, email contact with customers is done in English.
* The business includes two additional country-specific domains. These currently redirect to the main site.
Average Monthly Revenue: $24,607
Average Monthly Expenses: $14,101
Average Monthly Net Profit: $10,506
* We are using the last 12 months to determine the averages.
Assets Included in Sale
Included in the sale of this business are:
3 domains (primary domain and two country-specific domains redirected to the primary)
Social media profiles (Facebook and Instagram)
The business adds new items daily to their catalogue, which requires modifying images to maintain consistency across the website. The Seller also uses social media every day, responds to customer queries, manages Facebook ad campaigns, fulfills orders, and sends e-mail marketing campaigns.
Reason for Sale
The Seller is looking to sell this business because they cannot keep up with the growth.
Sale Pending: No
First Seen: Mon, Mar 19th 2018
Last Updated: Thu, Jun 21st 2018