Back to Listings Listing #44372: Apparel & Accessories

Asking Price : $230,061

Annual Gross Revenue : $306,252

Annual Net Profit : $130,704

Profit Multiple : x1.76

Inventory Value: -

R-Index : 195

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From the Broker

A dropshipping business created in March 2017 in the apparel & accessories niche. The business sells a selection of women’s apparel & accessories, relying primarily on paid Facebook ads to generate traffic. The site is available in several languages to cater to customers around the world.

Although this is a dropshipping business, the sellers have focused on a few countries. This gives the new owner opportunity to target other markets and grow the business.

The accounts for Facebook (~14K followers) and Instagram (~17.5K followers) are indispensable for this business. These channels are used to showcase new products and give customers the chance to tag/shoutout the business’ accounts when they wear items purchased from the business. This means that the accounts are important for both paid and free traffic.

An email list of about 5,000 subscribers is used to send out weekly update newsletters. There is also an abandoned cart email that goes out automatically to try to bring potential customers back to the site. The sellers have also added an app which sends these abandoned cart messages via Facebook Messenger. This has been very effective.

* The business includes two additional country-specific domains. These currently redirect to the main site.

Site Highlights

Average Monthly Revenue: $25,521

Average Monthly Expenses: $14,628

Average Monthly Net Profit: $10,892

* We are using the last 11 months to determine the averages.

Assets Included in Sale

Included in the sale of this business are 3 domains (primary domain and two country-specific domains redirected to the primary), site content/files, and social media profiles (Facebook and Instagram).

Work/Skills Required

The business adds new items daily to their catalogue, which requires modifying images to maintain consistency across the website. The seller also uses social media every day, responds to customer queries, manages Facebook ad campaigns, fulfills orders, and sends e-mail marketing campaigns.

Reason for Sale

The reason for sale is that the seller cannot keep up with the growth.

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Sale Pending: No

First Seen: Mon, Mar 19th 2018

Last Updated: Thu, Apr 19th 2018


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