Back to Listings Listing #44373: Apparel & Accessories

Asking Price : $596,795

Annual Gross Revenue : $3,334,910

Annual Net Profit : $381,906

Profit Multiple : x1.56

Inventory Value: -

R-Index : 217

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From the Broker

This listing is for a 2-site dropshipping business package created in November 2016 in the apparel & accessories niche. The sites focus primarily on men’s fashion accessories. Several of these products use a “free plus shipping” marketing funnel that gets new customers to start the checkout process and add more items to their cart.The business has a large email list of over 1,000,000 subscribers and a strong social media following.

The two sites are essentially the same, but one of them targets UK traffic, while the other targets global traffic. New products are added to the sites every month or so and most traffic is from paid Facebook and Instagram ads. Regarding social media, the Instagram account has 22K+ followers, the Facebook account has 270K+ followers, and the Twitter account has 500+ followers.

The large email list was generated from a combination of customer email addresses and potential customers that reached a certain point in the checkout process but may have abandoned the cart before finishing their purchase. A monthly newsletter is only sent out to about 60K of the subscribers to reduce email service costs. There is only one automated email that goes out for abandoned carts. Implementing fully automated sequences and more frequent emails is an area the new owner may wish to focus on to grow the business.

When the Seller was recently traveling for a few months, they were able to maintain the site with just 2 to 3 hours a week of work. That said, as the Seller is a self-proclaimed ‘control freak’, they usually spend around 25 hours per week on this business. Many tasks could be delegated and done by staff as there are several employees already working on the business. Two people handle order processing, three people handle customer service, and an admin assistant deals with Stripe/Paypal cases and reviewing old orders. The Seller is sure they would continue with the new owner.

Site Highlights

Average Monthly Revenue: $277,909

Average Monthly Expenses: $246,084

Average Monthly Net Profit: $31,825

* We are using the last 12 and 12 months respectively to determine the averages for each site included.


Assets Included in Sale

Included in the sale of this business are:

  • Domains and site content/files
  • All social media accounts (Facebook, Instagram, Twitter)
  • Shopify accounts
  • Branding and logos
  • Email list
  • All advertising information and data
  • Supplier contacts
  • All SOPs

Work/Skills Required

The business can be maintained with just 2 – 3 hours per week. That said, as the Seller enjoys working, they often spend up to 25 hours a week on this business taking care of:

  • Dealing with any escalated customer complaints/disputes
  • Monitoring advertising and launching any new assets
  • Testing new products/designing new creatives
  • Reviewing staff workflow and ensuring no old orders are left behind
  • Responding to any staff issues
  • Email marketing
  • Speaking with suppliers

Reason for Sale

The Seller is looking to sell this business to purchase their first house.

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Listed By


Sale Pending: No

First Seen: Mon, Mar 19th 2018

Last Updated: Fri, Oct 19th 2018


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