Back to Listings Listing #44373: Apparel & Accessories

Asking Price : $767,807

Annual Gross Revenue : $2,783,820

Annual Net Profit : $329,064

Profit Multiple : x2.33

Inventory Value: -

R-Index : 154

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From the Broker

This listing is for a 2-site dropshipping business package created in November 2016 in the apparel & accessories niche. The sites focus primarily on men’s fashion accessories and rely heavily on paid traffic from Facebook and Instagram ads. The two sites are essentially the same, but one of them targets UK traffic, while the other targets global traffic.

New products are added to the sites every month or so. Several of these products use a “free plus shipping” marketing funnel that gets new customers to start the checkout process and add more items to their cart.

The business also includes an email list with over 1 million subscribers. The list was generated from a combination of customer email addresses and potential customers that reached a certain point in the checkout process but may had abandoned the cart before finishing their purchase. A monthly newsletter is only sent out to about 60K of the subscribers to reduce email service costs. There is only one automated email that goes out for abandoned carts. Implementing fully automated sequences and more frequent emails is an area the new owner may wish to focus on to growth the business.

The business has social media profiles for Facebook, Instagram and Twitter. These profiles, especially Facebook and Instagram, are important to the business for generating traffic through paid advertising.767,807.88

There are several employees working on the business. Two people handle order processing, 3 people handle customer service, and an admin assistant deals with Stripe/Paypal cases and reviewing old orders.

Site Highlights

Average Monthly Revenue: $231,985

Average Monthly Expenses: $204,563

Average Monthly Net Profit: $27,422

* We are using the last 12 and 12 months respectively to determine the averages for each site included.

Assets Included in Sale

Included in the sale of this business are:

  • Domains and site content/files
  • All social media accounts (Facebook, Instagram, Twitter)
  • Shopify accounts
  • Branding and logos
  • Email list
  • All advertising information and data
  • Supplier contacts
  • All SOPs

Work/Skills Required

The seller spends time on the following tasks to maintain this business:

  • Dealing with any escalated customer complaints/disputes
  • Monitoring advertising and launching any new adsets
  • Testing new products/designing new creatives
  • Reviewing staff workflow and ensuring no old orders are left behind
  • Responding to any staff issues
  • Email marketing
  • Speaking with suppliers

The seller spends about 25 hours per week, but this is because they want to stay in control of a lot of the tasks. While traveling, they’ve maintained the business with 2-3 hours of work per day.

Reason for Sale

The seller is selling this business to purchase their first house.

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Listed By

Sale Pending: No

First Seen: Mon, Mar 19th 2018

Last Updated: Sat, Apr 14th 2018

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