The two sites are essentially the same, but one of them targets UK traffic, while the other targets global traffic. New products are added to the sites every month or so and most traffic is from paid Facebook and Instagram ads. Regarding social media, the Instagram account has 22K+ followers, the Facebook account has 270K+ followers, and the Twitter account has 500+ followers.
The large email list was generated from a combination of customer email addresses and potential customers that reached a certain point in the checkout process but may have abandoned the cart before finishing their purchase. A monthly newsletter is only sent out to about 60K of the subscribers to reduce email service costs. There is only one automated email that goes out for abandoned carts. Implementing fully automated sequences and more frequent emails is an area the new owner may wish to focus on to grow the business.
When the Seller was recently traveling for a few months, they were able to maintain the site with just 2 to 3 hours a week of work. That said, as the Seller is a self-proclaimed 'control freak', they usually spend around 25 hours per week on this business. Many tasks could be delegated and done by staff as there are several employees already working on the business. Two people handle order processing, three people handle customer service, and an admin assistant deals with Stripe/Paypal cases and reviewing old orders. The Seller is sure they would continue with the new owner.
Average Monthly Revenue: $254,551
Average Monthly Expenses: $226,291
Average Monthly Net Profit: $28,260
* We are using the last 12 months to determine the averages.
Assets Included in Sale
Included in the sale of this business are:
Domains and site content/files
All social media accounts (Facebook, Instagram, Twitter)
Branding and logos
All advertising information and data
The business can be maintained with just 2 - 3 hours per week. That said, as the Seller enjoys working, they often spend up to 25 hours a week on this business taking care of:
Dealing with any escalated customer complaints/disputes
Monitoring advertising and launching any new assets
Testing new products/designing new creatives
Reviewing staff workflow and ensuring no old orders are left behind
Responding to any staff issues
Speaking with suppliers
Reason for Sale
The Seller is looking to sell this business to purchase their first house.
Sale Pending: No
First Seen: Mon, Mar 19th 2018
Last Updated: Wed, Jul 4th 2018