Back to Listings Listing #44378: Apparel & Accessories

Asking Price : $40,329

Annual Gross Revenue : $153,228

Annual Net Profit : $20,160

Profit Multiple : x2.00

Inventory Value: -

R-Index : 175

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From the Broker

This listing is for an ecommerce and dropshipping business created in in the apparel & accessories niche. The business sells a variety of apparel & accessory products related to a specific fitness activity. Products are either dropshipped from suppliers or packaged & fulfilled via third-party centers/warehouses in China or the US. The business recently launched an info course product — a great area to continue expanding into.

A full team of VAs is currently working for this business. They handle tasks such as customer support, order fulfillment, social media, graphic design, bookkeeping, and web development. Content is added to the blog on a bi-weekly or monthly basis and this has also been outsourced to either one of the VAs or another service provider. It will ultimately be up to the new owner whether or not they’d like to continue outsourcing these areas of the business.

The main source of traffic for the business comes from social media marketing. There are profiles for the business set up on Facebook, Instagram, Pinterest, and YouTube. The seller has used Facebook and Instagram primarily for marketing, but they’ve also begun testing ads on Pinterest and YouTube.

The Instagram and Facebook profiles have a combined total of almost 25K followers. The Instagram has been very important for the business due to the custom audience created from the people that have engaged. The majority of the focus has been on Instagram with Facebook used for retargeting.

In addition to social media, there is also an email list with about 5K subscribers. The list is monetized via sequences for abandoned carts, welcome series, and a bi-monthly newsletter. There is room to grow in this area of the business.

There is also a messenger chat apps set up on the site that have gathered a few hundred contacts.

Site Highlights

Average Monthly Revenue: $12,769

Average Monthly Expenses: $11,089

Average Monthly Net Profit: $1,680

* We are using the last 12 months to determine the averages.

Assets Included in Sale

Included in the sale are the domain, site content/files, social media accounts (Facebook, Instagram, Pinterest, and YouTube), the digital course product, and SOPs for the majority of the business’ processes.

Inventory is not normally included in the list price, further details can be provided to active depositors.

Work/Skills Required

The seller manages the media buying on Facebook, Instagram, etc. and oversees VA’s work including social media management and customer support.  A few examples of maintenance that the seller does:

  • Day-to-day: reviewing VA work & answering any questions they have, managing ad spend
  • Weekly: making sure social media posts are scheduled, reviewing inventory levels
  • Monthly: Getting content written and scheduled to be sent out to audience, review budget, etc.

Reason for Sale

The seller has other projects that they’re more passionate about and would like to focus on those.

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Listed By

Sale Pending: No

First Seen: Mon, Mar 12th 2018

Last Updated: Wed, May 2nd 2018

Rhodium Weekend 2015
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